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Top 4 Valentine’s Month Marketing Ideas `for Small Businesses

We've all seen how businesses reached an all-time high during the Christmas and New Year's seasons. And because of this, small business owners find it hard to pick up their pace after these months. If you feel like your business has slowed down, Valentine’s Day is the perfect time to rev up your engines for more sales! After all, Valentine’s Day is the first holiday of the year when consumers are out and ready to splurge. Did you know that Valentine’s Day spending in the United States alone

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Win Hearts This Valentine’s Day With These Ideas for Small Business

Valentine’s Day is just around the corner! And as the season of love starts to fill the air, it’s the perfect time of the year for small business owners and retailers to start thinking about what they can do to win their customers’ hearts. If you’re like most business owners, you’re constantly on the lookout for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to do this! If you think only the flower shops and gift businesses are the

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What Do I Do When The Customer is Wrong?

"The customer is always right...” Right?  Nope, not all the time.  Any small business owner who has been in the industry for a while knows there are times when a customer is wrong. Whether they misunderstood your product or company, exhibit poor treatment of you and your staff, or make an utterly irrational request, there is a right way to graciously and tactfully correct your customers. Your customers are the heart and soul of your business. All it takes is just one wrong move, a

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How To Train Your Restaurant Employees

Although last year marked a return to financial health for many restaurants as the pandemic’s peak disruption faded, the new year bears persistent challenges and endless benefits for the food and beverage industry. As more people start to visit their favorite local restaurants, you may feel the need to add more workforce and human resources to your team to meet this growing, hungry demand. In this article, we will share with you how to create a training program for new employees so you can

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How Listening To Your Customers Will Grow Your Business

When we talk about business growth, all our attention goes straight to how satisfied our customers are with their experience with us. Well, simply because customers are the heart and soul of our business. The shopping experience, products, and services should always aim to keep our customers pleased. A recent study revealed that 82% of customers said they would switch products after a bad experience with the business’ customer service department. To avoid this dreadful number from coming tr

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7 New Year's Resolutions Every Small Business Owner Must Make

The beginning of a new year is the best time to take a step back and plan actions to grow your leadership and managerial skills for a more resilient, profitable, and goal-oriented business.  The beginning of January 2023 is fresh, with new opportunities and possibilities. It is also “New Year’s Resolution” season, and it is the perfect time for your small business to reevaluate its business visions and set concrete goals for the entire year. What resolutions should you make for your sm

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Grocery Inventory Management: New Habits To Improve How You Do It

Whether it’s in your personal life or work, efficient time and space management is the key to success. The capability to optimize your use of time and space becomes even more crucial when you’re running a business like a grocery where a great deal of profit is at stake. Any business manager puts organization and efficiency at the forefront of backend operations and business processes. When running grocery stores, inventory management is key to having a smooth and successful retail establish

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6 Holiday Marketing Tips and Tricks for Small Businesses

Alas, the holiday spirits have filled the air! It’s time for small businesses to deck the halls and get merry- and what better way to make the most out of the holidays than amp up on holiday-themed marketing campaigns?  Whether your marketing campaigns are small and simple such as adding a cute little Santa hat on your company’s logo, or extravagant campaigns that manage to go viral on social media, Many small businesses are rolling up their sleeves to take advantage of the spending season.

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How to Start a Clothing Business: A Step-by-Step Guide

Starting a clothing business is the best way to turn your creativity and skills into a career, especially if you have a passion for fashion paired up with an entrepreneurial flair. There are various ways to sell clothes, from finding collaborators and wholesalers to providing great items for eager customers. In this article, we share everything you need to know about starting your own clothing business. Starting a clothing line can be challenging and rewarding, like any other business endea

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10 Must-Have Technology for Small Businesses

Modern technology has been a part of almost all facets of modern-day living. It transformed everything from how we get information to how we shop. In running a small business, technology can simplify and streamline various operations, saving you time, energy, and money.  Did you know that small businesses that employ digital initiatives earn twice as much revenue per employee, experience more significant revenue growth rates, and have above-average employment growth? If you’re a small

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11 Ways To Make Your Restaurant Holiday-Ready

The holidays are anything but business as usual. People are excited to spend money at their favorite restaurant during the season, and therefore this is the perfect time to make your restaurant business shine and make the most of it. Every person in the food and drink business will be working towards the same goal: to pull in the holiday traffic. So how do you bring in customers to your restaurant business this holiday season? How do you stand out from other restaurants? Here are some valua

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10 November Content Marketing Ideas for Small Businesses

Content marketing is an excellent way for small businesses to engage with their customers. November is an important month for small business marketing, second only to December. It is packed with important holidays, celebrations, and big marketing events as people start shopping for Christmas. You can use all these events to post relevant content and amp up your content marketing strategies.   To take advantage of these opportunities, you must plan ahead- especially if you want to do somethi

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9 Steps to Create Your First Coffee Shop Business Plan

So you’re finally thinking of making the coffee shop of your dreams a reality. Congratulations! A reliable coffee shop is the base of a thriving community, an oasis of relaxation and engagement in your town, and what your regular customers consider their second home. To start this business venture, you must begin by drafting a coffee shop business plan. If you're unsure where to start, this article is exactly what you need- and it's much easier than you think! This article will show you how

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Guide to The Shopping Behaviors of Modern Retail Shoppers

What does this Generation want from a retail business? We have all heard about Millennials and their shopping behaviors in retail stores: their wants, needs, and tendencies. This is important because, after all, Millennials make up most of today’s workforce, meaning they make the income to spend in retail. But the next generation, known as Gen Z, is foreseen to significantly impact and influence retail shopping behavior more than their predecessors. It is seen that the Gen Z group will consist o

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How To Start A Coffee Shop Business

The coffee industry is experiencing a growth never seen before as an increasing number of young and old generations alike have become interested in not just coffee but high-quality gourmet coffee only a coffee shop can provide. As a result of this growing interest and demand in coffee, now is a great time to consider opening a coffee shop or cafe. If you’ve been going back and forth about finally building the coffee shop business of your dreams but don’t quite know where to start, we have just w

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File Management Practices Every Small Business Owner Must Follow

Your small business will generate a substantial amount of documents that must be stored for internal operations, client reference purposes, or government regulations compliance. Before, business owners typically relied on filing cabinets lined at their office’s walls. However, as technology has developed, so have document and file management methods. However, while document and file management might seem straightforward, there is often more to it than meets the eye. Understanding how to pro

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Using Automation for Your Small Business

As a small business owner and with already so much on your plate, you could use extra help to streamline some of your most essential business processes so that you can focus on other, more important tasks. This is why business automation is becoming increasingly popular among small businesses today. Before, only large companies utilized automation. This was because back then, technology that was used to automate work was costly. However, today automation has become more accessible and affordable

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Is Your Checkout Counter Driving Your Customers Away?

Did you know that nearly 64% of shoppers had walked out of a store because of its physical appearance or disorganization, and 86% of respondents tend to spend more time in neat stores? This is based on a study conducted by A Service Channel. The study found that 70% of 1,521 shopper respondents had a negative impression of a store because of their checkout experience. Your shoppers’ initial point of contact with your employees and customer service representatives will be at the checkout cou

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Use Checkout Charity To Boost Customer Loyalty

It's officially the start of the "ber- months," signifying the fast approach of the holiday season! And what is the best way to keep your spirits merry during this time of the year? Doing good for others. If there's any silver lining the pandemic has got us, is that it has brought our local communities together to help others, from delivering groceries to a neighbor to donating to a social justice cause. Being philanthropic isn’t just good for the recipient, it’s also good for business. In

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How A Good Website Design Can Help Your Small Business

Are you a small business owner looking to enhance your website’s marketing potential? Well, you have come to the right place! In this article, we are going to discuss the importance of a good website design that can give your small business a great impression on your customers, and ultimately boost your branding and promotion.  Today, it’s no longer practical to run a small business, even a brick-and-mortar one, without investing in your online presence. Why? Simply because from product res

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Biophilic Restaurant Design: Bringing the Outside In

Welcome to the future of restaurant interior design! Today, multiple restaurants are looking to improve their overall customer experience by sprucing up how they design their interiors. But since the average price of a restaurant layout redesign nowadays is from $250,000 to $1,000,000, especially in big cities, small business owners may find this change quite intimidating. What if we tell you that there is a new interior design trend that will breathe fresh air into your business and level up yo

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7 Best Cash Drawers for Small Businesses 2022

A point-of-sale system is a vital tool for many small businesses, especially in the retail, food, and business industries. It houses many useful features, such as inventory management and sales reporting.  However, a POS system cannot be completed without a cash drawer. A cash drawer is designed to store high-value currency safely and conveniently as it is strongly built and even comes with keys and enhanced security. With a cash drawer around, rest assured that you will securely keep your

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Should Your Small Business Start Outsourcing?

When you outsource, you use outside firms or individuals to handle work typically performed within your company. Although this concept is not new to many entrepreneurs and big companies, as they do this to stay efficient and cut costs, there are still small businesses that are hesitant about the practice of outsourcing. If you’re a small business owner, outsourcing allows you to get more things done by allowing you to entrust important tasks and business processes to professionals without s

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Smart Inventory Management Tips for Small Business

Managing and organising inventory is one aspect of running a small business that takes up a lot of time and effort. Inventory Management is a critical part of any successful business and should be done effectively on a regular basis to ensure you’re on the right track. If you have an organized inventory management in your business, will have the answers to vital questions that will keep your business running in good condition such as: How has your small business been performing? Have you ha

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Combat Ageism in Your Small Business With Your POS' Employee Management

They say that to age is grace, but some still deem the topic debatable in the workplace. On one side of the court, age comes in handy with loyalty and experience, while on the other, they claim that you can’t teach old dogs new tricks.  Since the start of the pandemic, the employment market has been tightening. Yet many small businesses across industries claim that they can’t fill jobs, and many workers who are over age 40, and especially past 50, lament that finding a job remains difficult

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