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Everything you need to know about customer loyalty programs

A customer loyalty program or rewards program is a structured marketing strategy that rewards loyal customers that frequently engage with a brand. It is a combination of the use of communication, commercial incentives, marketing tactics and even games and events in order for brands to build a strong and lasting relationship with their customers and heighten their retention. After decades of mastering and cultivating customer loyalty, Disneyland swears by their program as one of its leading

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