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7 Best Social Media Platforms for Small Businesses and How To Track ROI

Nowadays, everyone is on social media, and a savvy small business owner should go where the people are. In 2023 alone, there are 4.89 billion social media users worldwide, a 6.5% increase from a year ago. These users spend an average of 2 hours and 25 minutes scrolling through these channels daily.  Utilizing social media for your small business is all about being strategic. And while the industry’s big boys have the luxury of time and resources in building their social media marketing tact
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Entrepreneurship

How Can I Use Social Media For My Small Businesses?

If your small business hasn’t started building a social media presence yet, 2023 is the best year to give it a shot. People are scrolling through social media all day, every day, and your brand must go where the people are.  This powerful platform can be an incredibly cost-effective and personalized way of engaging with your customers while providing valuable insights into your brand. You can gain new customers and better engage with recurring ones through social media.  In this articl
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Entrepreneurship

10 Small Business Trends To Know In 2023

The COVID-19 pandemic has brought a myriad of challenges for small-business owners. We have endured constantly-changing regulations, extreme cash flow shortages, and general economic uncertainty and anxiety. Just when we thought 2022 was the year to recover, 2022 brought challenges of its own: inflation loomed over, fears of recession started to creep in, along with rising interest rates, staffing shortages, among many others. However, entrepreneurs and small businesses of all kinds remain
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Entrepreneurship

Top 4 Valentine’s Month Marketing Ideas `for Small Businesses

We've all seen how businesses reached an all-time high during the Christmas and New Year's seasons. And because of this, small business owners find it hard to pick up their pace after these months. If you feel like your business has slowed down, Valentine’s Day is the perfect time to rev up your engines for more sales! After all, Valentine’s Day is the first holiday of the year when consumers are out and ready to splurge. Did you know that Valentine’s Day spending in the United States alone
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Entrepreneurship

Win Hearts This Valentine’s Day With These Ideas for Small Business

Valentine’s Day is just around the corner! And as the season of love starts to fill the air, it’s the perfect time of the year for small business owners and retailers to start thinking about what they can do to win their customers’ hearts. If you’re like most business owners, you’re constantly on the lookout for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to do this! If you think only the flower shops and gift businesses are the
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Customer Stories

Food vending and delivery restaurant in Ghana uses Loyverse to manage her business remotely

Kiki’s Pot is a food vending and delivery business located in Ghana that was founded in 2016 by a single woman with a great vision. Mrs. Mandy envisioned a successful business and worked hard and with determination each day to achieve what she has today. Follow along to learn her story and her experience with Loyverse.  How did your business start? We are a service provider, we deal only with food: fast food, a little bit continental and local on the side. Our business started in 2016.
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Entrepreneurship

What Do I Do When The Customer is Wrong?

"The customer is always right...” Right?  Nope, not all the time.  Any small business owner who has been in the industry for a while knows there are times when a customer is wrong. Whether they misunderstood your product or company, exhibit poor treatment of you and your staff, or make an utterly irrational request, there is a right way to graciously and tactfully correct your customers. Your customers are the heart and soul of your business. All it takes is just one wrong move, a
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Customer Stories

“Lavanderia Company” is a place that captivates its customers using Loyverse tools

Today we interviewed one of the owners of "La Lavandería Company" located in a tourist city in Peru. They started as a touristic entrepreneurship, but due to the pandemic and the lack of tourists, they decided to take a risk and expand for local customers.   Could you tell us how you started your business and what your experience has been over the years? We have been working for 4 years in Arequipa, a city in the south of Peru. In the city, the main customers were tourists, we wer
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Entrepreneurship

How To Train Your Restaurant Employees

Although last year marked a return to financial health for many restaurants as the pandemic’s peak disruption faded, the new year bears persistent challenges and endless benefits for the food and beverage industry. As more people start to visit their favorite local restaurants, you may feel the need to add more workforce and human resources to your team to meet this growing, hungry demand. In this article, we will share with you how to create a training program for new employees so you can
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Customer Stories

Loyverse contributes to the augmentation of customer satisfaction for a retail business in Egypt.

Pets Yard is an online retail business that sells different kinds of pet products and services with various animal supplies and pet accessories. Founded from the love for pets, they are growing every day. The owner of the business, Mr. Mohamed, shares his experience using Loyverse for more than 2 years. Can you briefly describe your business? Our business is about pet products. We operate online, and we also have a physical store in Egypt. We started the business three years ago. We ch
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Entrepreneurship

How Listening To Your Customers Will Grow Your Business

When we talk about business growth, all our attention goes straight to how satisfied our customers are with their experience with us. Well, simply because customers are the heart and soul of our business. The shopping experience, products, and services should always aim to keep our customers pleased. A recent study revealed that 82% of customers said they would switch products after a bad experience with the business’ customer service department. To avoid this dreadful number from coming tr
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Customer Stories

The love for bees, the development of a company, and an entire community allied to Loyverse.

We met with Leopoldo Sanchez Brito, Galil's manager and representative in Mexico, who told us how his company makes great contributions to the community and how Loyverse has helped to consolidate his business in a practical way.   Welcome, and thank you for participating in this space. Could you tell us about your business, what do you do? Our brand name is Galil, and the company is Galil Mieles. We are a microenterprise, dedicated to producing and commercializing honey and honey
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Entrepreneurship

7 New Year's Resolutions Every Small Business Owner Must Make

The beginning of a new year is the best time to take a step back and plan actions to grow your leadership and managerial skills for a more resilient, profitable, and goal-oriented business.  The beginning of January 2023 is fresh, with new opportunities and possibilities. It is also “New Year’s Resolution” season, and it is the perfect time for your small business to reevaluate its business visions and set concrete goals for the entire year. What resolutions should you make for your sm
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Customer Stories

Barkono Grill: Loyverse POS has been the change that we needed in our restaurant!

Barkono is everything grills, they serve you amazing freshly grilled Lamb Chops, Goat meat, Steak, Chicken, Shawarma, Burgers, Yams and Potatoes, and all your favorite grills. Based in Abuja, Nigeria, they share with us their 4-year experience in the food industry.  Can you briefly describe your business? We operate in the food and beverage department in Abuja, the capital city of Nigeria. We are into restaurant and bar services. The restaurant opened 4 years ago. Barkono is a local na
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Customer Stories

Loyverse helps Nature’s Bar company expand by offering the necessary data to analyze trends and make informed decisions.

Nature’s Bar Co is a company dedicated to crafting quality skin and hair care products using high-performance ingredients that nourish your skin while being earth friendly. They ensure, to the best of their ability, that the ingredients are naturally sourced, sustainably produced, cruelty-free, and ethically traded. A product is only as good as the ingredients used to make it. To this end, Nature’s Bar uses the best ingredients to make the best safe and effective skincare products available
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Customer Stories

Healthy food contributes to the health of its customers and the well-being of the environment.

In this opportunity, we interviewed Klaus, the owner and manager of a restaurant in the south of Brazil aims to provide healthy food but also seeks a positive impact not only for its customers but also for the environment by opting for a natural process from the production of its ingredients to the packaging of its products.   Could you introduce yourself and talk a little about KJ Natural Food? My name is Klaus, together with my wife Janaina, we created KJ natural food. Initially
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Entrepreneurship

Grocery Inventory Management: New Habits To Improve How You Do It

Whether it’s in your personal life or work, efficient time and space management is the key to success. The capability to optimize your use of time and space becomes even more crucial when you’re running a business like a grocery where a great deal of profit is at stake. Any business manager puts organization and efficiency at the forefront of backend operations and business processes. When running grocery stores, inventory management is key to having a smooth and successful retail establish
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Customer Stories

A supermarket chain in Ghana recommends Loyverse to all similar businesses and more - learn why!

There is always a supermarket next to a filling station, and it seems a filling station cannot be considered complete without a supermarket. This is the story of an oil company in Ghana, which has more than 15 branches of filling stations across the country and decided to complement them with supermarkets. Today they run a powerful business model and use Loyverse to manage their supermarket chain. Mr. Owusu shares with us how he found Loyverse and the features that simplified the sales process a
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Entrepreneurship

6 Holiday Marketing Tips and Tricks for Small Businesses

Alas, the holiday spirits have filled the air! It’s time for small businesses to deck the halls and get merry- and what better way to make the most out of the holidays than amp up on holiday-themed marketing campaigns?  Whether your marketing campaigns are small and simple such as adding a cute little Santa hat on your company’s logo, or extravagant campaigns that manage to go viral on social media, Many small businesses are rolling up their sleeves to take advantage of the spending season.
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Customer Stories

A place to relax and connect with the environment, which uses Loyverse to maintain the balance between nature and technology.

We met with Fabio Mariño, the technical and systems manager of Surf and Yoga Costa Rica. Surf and yoga have customized vacation packages, great accommodation alternatives, transportation services, and full assistance before and during the visit to Santa Teresa, Costa Rica.   How long ago you started using the Loyverse application?  We started with one POS for testing about a year ago and then we contracted the Advanced Inventory for 2 stores. Beyond the use of Loyverse, we were de
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Customer Stories

A Pet-Friendly Cafe confirms Loyverse as a game changer for its smooth utility

Neve Cordero, the owner of the Brainstorm and Brews Café in the Philippines, has a clear mission: to feed abandoned dogs and cats at least once a day and provide jobs for the youth, expanding the branch around the Cavite area. Let’s see how Loyverse is helping her already to achieve this goal.   Tell us about your business and how did it start   I'm Neve Cordero. I am the owner of Brainstorms and  Brews cafe. And we started this business with the thought of contributing to th
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Entrepreneurship

How to Start a Clothing Business: A Step-by-Step Guide

Starting a clothing business is the best way to turn your creativity and skills into a career, especially if you have a passion for fashion paired up with an entrepreneurial flair. There are various ways to sell clothes, from finding collaborators and wholesalers to providing great items for eager customers. In this article, we share everything you need to know about starting your own clothing business. Starting a clothing line can be challenging and rewarding, like any other business endea
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Customer Stories

A waxing salon in Indonesia uses and recommends Loyverse as a satisfactory point of sale for fellow business owners.

Meet Belinda, a genial, conscientious, and hard-working entrepreneur who is the owner of Get Waxed Indonesia, as she shares with us her venture of starting her very own waxing service business, her goals, and her aim for empowering women in her country.   Can you briefly introduce yourself and describe the business that you have? My name is Belinda. I built my waxing salon about 6 years ago. Basically, the first reason is that my mother-in-law has reached her retirement age and so
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