Affiliate marketing is a powerful marketing strategy by which a company taps into a network of affiliates to promote their products on their site. The affiliates are then paid a commission based on the amount of traffic, conversions, leads or sales generated by the promotion.Â
By partnering with affiliates, which mostly consists of influencers, bloggers, paid search focused microsites, email lists and large media websites to help you promote your business, you will significantly expand your
An affiliate program is a digital marketing strategy where your business recruits partners, known as affiliates, to place links to your business on their website, blog, or social media page. You then pay these affiliates a commission every time someone makes a purchase or visits your site via their affiliate link.
There are two ways to have an affiliate program: One is through an already existing affiliate network and the other is by using your in-house tracking solution.
Advantages of
Digital payment providers that offer the convenience of payment transaction using mobile phones are rapidly emerging in the global market today. One of the services that has gained popularity in the business world nowadays are QR code payment solutions.
Digital payments using QR codes are solutions that enable merchants to receive payments for their goods and services by providing a QR code for their customers to simply scan to complete the transaction.Â
These QR codes are generated by
QR codes are known for efficient marketing and information sharing, but it is also a popular way for people to make mobile payments, especially since the Covid-19 pandemic started. QR codes rose up to popularity as an excellent way for merchants to accept payments without the use of a card machines or other complex hardware and setup.
QR Codes can store a large amount of information per unit area. It works similarly to a barcode except it has a pattern of black squares that are arranged on
While maintaining inflated cash flow as their top priority, more and more businesses nowadays are leaning towards accepting payments online. As we aim to grow our sales with lesser boundaries, targeting global audiences, it is important to have a system that caters to the needs and convenience of our customers worldwide. Fortunately, there is an expanding selection of platforms and services to make money transfer from one online account to another in a cheaper, faster and more hassle-free way.Â
No matter what business you’re in or where you are in the world, there is a way to receive payments online. Online payment systems are third party payment providers that help businesses receive payments from their customers on the e-commerce website or online service platform. This is done via a user-made account, email address or credit card.Â
Online payments have evolved significantly over the recent years as more consumers are becoming more digitally savvy and opting for the more technol
The effectiveness of your order processing system is definitely a make or break factor for your business. If you’re managing a swiftly growing one and you just would like to save yourself the trouble of late shifts for packing and shipping products, orders going to the wrong address, and other unwanted circumstances of the likes, you should probably be considering integrating an order fulfillment software to help you win in this part of management.
Order fulfillment software programs are to
When you're managing a start-up business and you don’t really deal with much volume of products, it’s easy to keep and track your inventory in your garage and make time to do the packaging and shipping yourself. However, fulfilling orders can quickly become a demanding task when your sales starts to increase, requiring you to invest in more storage space and additional equipment and staff.
Fulfillment services companies are firms that provide assistance to your business in terms of receivin
Your product sales are increasing, your daily orders are larger in volumes, your business is expanding and so are your goals; and you’re looking for a great way to free up your time by helping you take care of things in-house. Time can be considered your greatest resource and it just makes total sense to enlist a business optimization procedure to give you just that. This is what fulfillment services are here for.Â
A fulfillment service is a third- party warehouse that prepares and ships or
It is a common misconception to think that mergers and acquisitions, popularly referred to as M&A is only for large-scale, multi million businesses. Even in the local or regional set-up, M&A arrangements can be a power move for small and medium-sized enterprises (SME).
The concept of fast growth and value generation through M&A works just as much for SME, as it does for larger ones. When executed the right way and with the aid of the right financial advisors, the synergy of your b
Point of sale (POS) systems are becoming the technology of choice for organizations looking to thrive in the cutthroat business industry.Â
Grand View Research reveals that the POS software market surpassed $9.3 billion last year and will reach $18.1 billion by 2027. This increase can be attributed to its ability to automate sales processes, monitor inventory, and provide businesses real-time data and reports. It can also help businesses make quick and educated decisions to increase store pr
A customer loyalty program or rewards program is a structured marketing strategy that rewards loyal customers that frequently engage with a brand. It is a combination of the use of communication, commercial incentives, marketing tactics and even games and events in order for brands to build a strong and lasting relationship with their customers and heighten their retention.
After decades of mastering and cultivating customer loyalty, Disneyland swears by their program as one of its leading
A customer loyalty program is a powerful marketing strategy that rewards loyal customers that frequently engage with your brand. By rewarding their recurring engagement you are building better relationships with your customers, which eventually leads to optimizing their loyalty and ensuring growth for your business. By giving your loyal customers coupons and discounts, you are also expressing your thanks to them and how much you appreciate that they choose your store. Aside from being an efficie
Launching a business, let alone running it is arduous and not for the faint of heart. The tedious process includes coming up with the idea, developing the business plan, finding and securing investors, products source, suppliers, finding a location, hiring employees and spreading the word through marketing, advertising, and social media. Despite going through all the hard work of all the steps, there’s always a lingering chance that a single lapse could cause the entire business to fail. Just li
Retail franchising gives merchants and entrepreneurs the experience of owning a business without some of the risks and mistakes startups often make. By running an already established system of operations, your business is much more proven and secured. Not to mention not needing to invest much on advertisement and brand recognition, since those are already a given upon purchase of the franchise. You can also always count on support and advice from the franchisor and other franchisees to help you
Just like how our car’s dashboard gives us real-time data about how our car is performing, dashboard software collects data that can optimize business management and contribute to the overall success of the company.  In just a glance, dashboard softwares helps merchants and business owners have a better grip of their business’ performance by creating data visualizations (charts, graphs, scales, etc) to evaluate their operations at any time. This will eventually help them have better forecasts fo
Running a business is definitely not for the feeble-minded. It would be nice to say that strong will and passion are all it takes for you to venture out into the market, but we all know that it takes a whole lot more than that.
Big or small, running your own business entails you to deal with other technical aspects such as sales, finances, employees, stocks and trends among many others, all at the same time to make sure your business stays afloat. For this, you collect data and try your be
If you are one of the many who find themselves caught in the jumble trying to figure out the difference between online marketplaces and e-commerce websites, then you have come to the right place! Here, we break down for you a thorough comparison of the two online platforms that are big in the e-market arena today, to help you decide which one is best for you and your business.Â
You are not alone. Most people assume that online marketplaces and e-commerce websites may be the same thing. Thes
It is little question that the COVID-19 crisis has dramatically heightened the dynamics within the online business landscape across the globe as it significantly expanded the world of these types of businesses in terms of varieties of shops, products, services, and consumer groups. Furthermore, online shops in many countries have somewhat made a transition from luxury goods and services to everyday necessities like groceries and daily supplies, relevant to a large number of consumers.
As ci
To run a restaurant in our days, you need to know about marketing, accounting, economics and finance, people management, kitchen management, personality psychology, and other disciplines. It is impossible to describe all the details of this profession in one article, so we will give only a few rules that you should know and apply; otherwise, you could potentially lose your entire business.Â
When the entire business's fate that you have created or are currently running is at stake, you start
Productive work and the success of any business directly depends on the professionalism and quality of accounting. Observing the deadlines for filing reports, timely and correct payment of taxes, correct charges, timely posting of primary documentation, drawing up declarations are conditions that have a direct impact on the fruitful work of all departments of a company or enterprise.
Accounting allows the company to avoid misunderstandings with the authorities and representatives of tax ser
Modern retail is working to create a positive emotional atmosphere in stores. We've collected a few tools to help your grocery shop or supermarket create a sales-boosting atmosphere.
The buyer chooses a shopping place where he or she feels comfortable, pleasant, beautiful, convenient, joyful, fun, and also where he or she is appreciated, loved, and expected. All of these are about positive emotions. A good atmosphere will cause immediate sales growth and generally increase customers’ loyalt
Very often, small and medium businesses need financing. Ether it is the replenishment of working capital when there are cash flow gaps - you have not received payment for bills issued to consumers, but you need to pay your bills. Or you decided, for example, to buy new equipment to take your business to a new level. In other words, you need to find investment for development.Â
For years banks took the role of providing loans for businesses, but nowadays, many other online platforms can offe
Let us start with a short history of the influencer concept. Even though the word influencer was officially introduced in the English dictionary just last year in May 2019, the concept can be traced back to a much earlier time. One of the first records about a business collaboration with an influencer is back to 1760, when a potter, by the name of Wedgwood, made a tea set for the Queen of England. Since the monarchy were the influencers of their time, Wedgwood's decision to market his brand as g
Entrepreneurs and business owners need to improve their skills and knowledge to succeed—one of the ways of strengthening offered by online educational resources.Â
During the last decade, a MOOC becomes a popular way of learning. A massive open online course (MOOC) is an online course aimed at unlimited participation and free access via the web. Educational websites offer online courses with video lectures as well as quizzes to check the learning process. Many courses have additional interactiv
