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Best Barcode Scanners for Small Business

If you’re running a small business or are keeping track of a warehouse, one of the essential tools you must have is a barcode scanner. A barcode scanner, also known as a Point-of-Sale scanner, is a device that captures and reads information from a barcode to help you have smooth and hassle-free business processes from inventory management to check-out. As simple of a tool as it may be, many small business owners still overlook the need for this device in their store until inaccuracies start

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The Clash of the Marketing Heavyweights: Inbound Marketing vs. Outbound Marketing

If you’re a small business owner, then you know how important marketing is to spread the word about your company’s products and services. Today we are going to talk about the two big boys that dominate the modern marketing world: Inbound Marketing and Outbound Marketing. But really, what exactly is the difference between these two? Are they the same or two different techniques? There can be some confusion between these two concepts, and it’s not hard to see why some of us still get them mix

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Go Green, Go Cloud-Based

If the pandemic and the recent alarming effects of global warming haven’t made it clear yet, human activities are the main cause of our environmental degradation. So a logical response is to limit our impact as much as we can. We are still taking things one step at a time, implementing simple changes that will have some positive impact on their overall footprint, and the business industry has a big role to play here, simply by reducing the usage of paper. Did you know that… Producing 1

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Save the Environment: Why are Businesses Going Paperless?

Every business, big and small, should be conscious of their role in taking care of the environment. If no one took responsibility for protecting our earth, the future generations wouldn’t have a healthy world to live in. One of the best ways that businesses can help in improving the environment is by going paperless. Instead of printing out documents, receipts, reports, or other materials, you store and process them in a digital format. Going paperless reduces your impact on forests, decrea

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Here's How SME Owners Beat Stress with a POS

As a small business owner or manager, you face a lot of challenges throughout the day, enough to keep you up at night. Insufficient sales, debts piling up, not enough money, slacking employees, equipment and operations drawbacks- every aspect of your business has the potential to become a source of stress.  All your problems and thoughts will be whirling around, making you tired and anxious. This is why it is essential for you to invest in the right tools to ensure the processes run smoothl

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Visual Merchandising: Spring has Sprung 2022!

The weather is getting warmer, flowers are starting to bud…And just like that- just before you know it, ladies and gentlemen, spring has finally sprung, signifying hope and new beginnings. It's also the most beautiful time of the year for those with physical retail stores as it’s the best season to go all out in the world of aesthetically pleasing decorations.  Now that the sun is peeking through the clouds and people are taking off their jackets, don’t you think it’s time to get in the moo

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Food Business Trends That Will Conquer 2022

The sun is high for the food industry this year and both food business owners and manufacturers are all armed to help customers adapt to these emerging trends.  The restaurant and food service industry has faced challenges and changes like no other in operation during the pandemic, with delivery options increasing and full-service cafes and restaurants just getting back on their feet. The year 2022 brings new hope that not only will a new-normal life resume, but that foodservice operators w

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Top Ways to Expand Your Growing Business in 2022

You have gone against stiff competition and turned your dream into a retail business success story, Congratulations! Whether it took you a few years or it happened faster than you thought, you are now reaping the fruits of your hard work and persistence. You now find yourself at the wheel of a profitable, thriving business. Now, what’s next? If you’re one of the business owners whose 2022 New Year resolution is to shoot for the stars, then the answer must be plain and simple- It’s time to s

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How to Celebrate Employee Appreciation Day in 2022

If having a distinctive company culture is one of the things you would like to achieve this year, then you know that it is essential to recognize and value your employees. It's plain and simple; employees who feel valued work harder and stay longer. And businesses that find themselves on top of the game by running effective employee recognition programs have mastered the art of retaining top talent — and eventually, more traction and customers.  Employee Appreciation Day falls on March 4. T

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13 Reasons Why You Should Let A POS Run Your Service-Based Business

If you’re a small business owner, you might be under the impression that a point of sale (POS) system only works for retail and food businesses. How about we tell you that the list of businesses that can benefit from a POS doesn’t end there? There are more than you may even realize! Did you know that many service-based businesses reap the benefits of a POS by incorporating it into their business? Service-based businesses offer services instead of the usual food items or merchandise. If you’

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Master These Modern Coffee Shop Marketing Tricks And Be Successful

Many coffee shops, big or small, are still experiencing the damaging effects brought about by the lockdowns in 2020 and 2021 (thanks, coronavirus!) As an independent cafe owner, you might find yourself hovering over the thought if it’s really worth it to continue at this point.  What are your chances to go against the industry giants with their seemingly effortless and ever-present appeal, crazy marketing and promotional allocations and pockets deep enough to survive unforeseen circumstance

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Retail Lessons Learned in 2021 and Trends to Watch Out For in 2022

Are you ready to take on 2022? As we wrap up the post-holiday season, it’s time to look back at the past year, as well as fasten our seatbelts and gear ourselves up towards the retail trend that will shape 2022 and the years after. If you haven’t done it before closing the year 2021, now is the best time to strategize the best ways to conquer 2022 by knowing what are the retail styles that are hot and trending today. We all know that the pandemic has upended some trends and boosted oth

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4 Winner Strategies For Your Retail Store to Own 2022

From the drastic change in consumer behavior as they opt for daily necessities over luxury products, fierce competition as ecommerce emerging to be more sought-after, to thousands of brick and mortar retailers left with no choice but to shut down due to pandemic restrictions; it is safe to say that the physical retail industry has suffered some of the greatest losses in the pandemic. Even if the world may seem like it’s getting back on its feet (thank you, vaccines,) the future of the retai

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Why You Should Switch From A Cash Register To A Cloud-Based POS

When people hear the term “point of sale” or POS, what usually comes to mind first is a cash register to cater to customer payment transactions. Punch in a purchase, take payments and off they go. However, modern POS now offers a lot more than that! A POS has evolved to become an integral and powerful part of your business. It can help you boost your sales, make better customer experience and help you make smarter decisions to run your business. Today, POS offers greater capabilities than e

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Simple Ways To Improve Your Guests’ Dining Experience In Your Restaurant

Just like in everyday life, it’s the little things that make the biggest difference - and the restaurant industry is no exception to this principle. As a restaurant owner, the kind of experience you offer your guests is a top priority. When they visit your business, they are keeping an eye out not only for good food, but they are also looking forward to having an enjoyable experience with you. You want your guests to not only have a great experience on their first visit but to want to keep comin

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10 Ways A POS Will Improve The Way You Run Your Restaurant

The holiday season is fast approaching signifying the busiest time of the year for those in the restaurant business. People are not just loosening their belts to give way to all the delicious holiday dishes, but also their wallets. It’s the perfect time for restaurants to go full-throttle as the go-to venue for people to celebrate. However, this doesn’t go for all in the industry. Without the right tools and automation to optimize your business performance, you may just be seeing yourself i

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Social Media: A Powerful Marketing Ally for SME’s

Over the years, social media has transformed from just an innovative idea to an absolute necessity for marketers. It has proven to be a powerful tool for businesses of all sizes to reach specific audiences and customers. Of all media marketing platforms, social media platforms have turned all other traditional marketing mediums nearly obsolete.  Social media allows you to interact directly and engage with your customers, potential customers, and other businesses. If you’re still not sp

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Ace Visual Merchandising and Increase Traffic to Your Retail Store

Like it or not, customers do judge a book by its cover when it comes to your brick-and-mortar store. In fact, they make judgments about whether you will have what they need in the first eight seconds of walking past your store. And once they’re two seconds past the door, they won't turn around.  This means you have roughly four seconds to grab their attention. That’s a wee amount of time to set a good impression, and if you fail to do that, well, they’re most likely heading straight to your

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Insanely Effective Sales Promotion Tactics for Retail

Now that the holiday season is fast approaching, how about you delve into the tried and tested method of sales promotions to increase sales? Sales promotion is proven to be a great way to ramp up sales, attract new customers, a powerful customer retention tactic, and an incredible way to take advantage of seasonal opportunities.  Sales promotions are short-term marketing strategies that drive sales by stirring up the urgency for the customer to purchase products. Because really, who doesn’t

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Significantly Improve Your Retail Checkout Process With These Easy Tips

Let’s face it. We all hate that long queue leading to the cashier. In most cases, a slow checkout process results in frustrated shoppers and poor customer service satisfaction, which can mean a slump in sales. Although it may seem like a long line is good for business, a survey of grocery store buyers showed that 32% of customers choose to shop elsewhere to avoid a long line, while 11% of shoppers abandon their trip entirely. Clearly, every second counts at the checkout counter. While

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9 Retail Techniques to Drive Sales

Sales, sales, sales. Every retailer has their eyes on the prize. Many businesses go above and beyond to get more of that. If you stumbled upon this article, chances are you're looking for new ideas to increase sales in your business.  Maybe you’re looking to stand out from the fierce competition, or perhaps you just want to brush up on your retail selling skills. Whatever it is, you’ve come to the right place. Today, we are going to share with you 9 Techniques to Drive Sales.  Check th

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5 Ways to Turn Your Coffee Shop Customers Into Regulars

With a market that never runs out and a failure rate of 10%, it is no wonder why the coffee shop industry will never, ever go out of style. Yes, we said it. In the coffee world, no matter where you are, you will never lack a market for your product, and not many businesses have that as a bragging right. With demand so high and competition so fierce, how do you stand out from the pack? How do you turn your customers into regulars? Today, we are going to talk about coffee shop loyalty and cus

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#ShopLocal: It’s Showtime for Local SME’s

Yes, you read that right; #The ShopLocal trend is taking over the world one small retail business at a time! Nearly every aspect of life had experienced a dramatic shift when the COVID19 pandemic broke out, and nowhere is that more apparent than in the world of retail. Now, if you think this pandemic is slowing down chances for your small business to succeed, read on. Because this might be the year you get your big break. The drastic change in customers’ shopping habits is becoming mor

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Tiny but Fierce: Are Nano Businesses the Future?

We’re going to say it, loud and proud: small businesses are the backbone of the economy. The Federation of Small Businesses reports nearly 6 million businesses with fewer than 50 employees, with half the gross revenue of the entire private sector. Some of these businesses are very small – so small that they are run entirely by the business owner alone. These tiny but fierce businesses thriving today in the competitive market are called “nano businesses,” with “fewer than one” people engaged

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Best Inventory Management Software for Small to Medium Businesses

When running a food service or retail business, it is crucial to evaluate it regularly to ensure that you’re on the right track. One of the most integral parts of your business is managing your inventory. Inventory management is an essential part of supply chain management that ensures you have the right products in the correct quantity for sale at the right time. How has your small business’s inventory management been so far?  Have you had the right products and the right quantit

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