Starting a clothing business is the best way to turn your creativity and skills into a career, especially if you have a passion for fashion paired up with an entrepreneurial flair. There are various ways to sell clothes, from finding collaborators and wholesalers to providing great items for eager customers. In this article, we share everything you need to know about starting your own clothing business.
Starting a clothing line can be challenging and rewarding, like any other business endeavor. Successful entrepreneurs know that triumph in any industry is more than just about the product or service you offer; but has more to do with understanding their market and competitors. Additionally, it’s essential to formulate an actionable plan to achieve your business goals, rev up on marketing strategies and their products effectively, and continuously learn from mistakes along the way.
1. Decide on your niche
The fashion industry is vast, consisting of various brands–all with very different styles and niches. This is why starting a clothing business is a highly creative journey. It would be best if you offered something unique and specific to stand out in a fast-moving industry.
It’s essential to identify your niche and stick to it. Deciding on your niche will help you to create a clothing line that speaks to your target market and build a solid brand. Whatever your inspiration is for starting up, it’s essential to define your niche from the onset. Picking a niche means making use of your strengths.
For example, are you considering starting a fitness clothing brand or a sports clothing line? How about building a fanbase for a specific item, like a popular Kpop band's merchandise. Or it could be a particular style you have in mind – like vintage-inspired apparel or onesies for children? It could also be a clothing business sprung out of a particular need or ethos, from sustainable fashion to special outfits for the elderly.
Know your niche, and stick by it. Even if you branch out and introduce many other designs as time passes, your original idea gives you a guiding principle and a reason to be remembered.
2. Build your budget or business plan
If this is an under budget idea, and you’re testing the waters of your designs on a small scale, a full-scale business plan might not be necessary. But keep an eye out; if your idea takes off, you’ll want to scale fast, so it’s good to keep even a rough business plan in the background.
The typical question is, ‘how much does it cost to start a clothing line?’, while it may be possible to do it for just a few hundred dollars, it’s more likely to cost thousands.
Remember that the fashion industry is notoriously volatile and hard to predict. Plans will need to be flexible, and there are no guarantees, so you’ll need to be up for the challenge.
How to create a budget for your clothing business?
As you start, it’s best to keep things simple. It is much easier to begin with one design you love, know how to manufacture (or buy), and have received great feedback than kicking it off with a lengthy product catalog.
It helps to have a fixed figure and decide how you will spend your funding and your overall business goals. Give room for flexibility – you may not know the price of specific materials yet, or, say, manufacturing costs – but having that original budget will help you make the decisions that drive your first sales.
So start small. Invest in smaller designers and essential equipment first, and as demand grows, consider looking back at your fundamental outgoings.
What about your clothing line business plan?
For a clothing business plan, You’ll need to provide an overview of your business, which includes an executive summary, and an outline of how your clothing business will start, grow and get ready to scale.
You’ll also need to include an analysis of your target market and competitors.
Your plan should also recap who’s involved in your business and what they do. Is it just you, or are you working with anyone else? You’ll need to allow room for the product(s) to elaborate on any plans for branding, sales and marketing, and operations.
Finally, whoever’s reading your plan will be most concerned with one thing: money. You’ll need to finish with a concrete section clearly outlining your business's current financial position, growth plans, and how their investment will help things to fly.
3. Organizing your business
You may be planning to get a sewing machine and hop straight to work, but even this is a resource and time commitment. This is why it's essential to organize how you're going to run the business.
If you’re putting in effort and have concrete business goals for the future, it’s best to document how your business will come about, including plans and ideas for:
Are you working from home but looking to move into a small studio? Say you're selling a clothing line made of raw materials from your local region; consider opening a shop in tourist spots for visitors to buy. Are you offering fitness apparel and sportswear? Why not extend your shop adjacent to the neighborhood’s local gym or sports center?
How does it work?
Are you going to be selling pieces on racks? Are you going to be a retailer online? Maybe you’re even planning to open a brick-and-mortar shop. Most businesses will have to settle requirements for tax and allot time to get any licenses or permits required. You’ll also need to research the regulations and policies you must follow before selling clothes, buying from or selling abroad, or keeping personal details from your customers or suppliers.
Who’ll be running things?
Is it just you managing the business, or are there other people you will rely on? For example, a manager, accountant, people to help you set up a stall, storage etc.?
Your product offerings
This could be one product, or you could have a long list of items. It’s good to be aware of your product offerings and consider how you plan to manufacture and store your items. The same goes for particular packaging needs.
Sales and marketing strategies
Think about your marketing plans and how you will create buzz around your clothes and designs.
You’ll want to consider using social media, a business website, blog, or print marketing materials.
To be able to sell well, correctly pricing your product is essential. It’s not just about deciding how much profit you want. If you’re going for simplicity and accessibility, the price should show your no-frills perspective.
Protecting your small business from the onset is good, ideally with tailored business insurance or a clothing/fashion shop insurance policy. This can include things like retailer insurance, product liability insurance, and stock cover.
To get your business up and running, you’ll need a good idea of how much money you already have and where you can look for additional support. From government-backed Start Up Loans to crowdfunding, there are countless online resources on managing your finances well.
4. Create your Brand
Pick a brand name that resonates with your target audience and market. For example, you can choose a brand name based on the purpose or functionality of your clothing line, like Cozy Nights for sleepwear and pajamas. And if your store features your unique designs, you can always use your name as your brand's name.
Your logo will be an essential part of your brand. You will later incorporate it into your designs or feature it on social media and other online channels.
Here are a few tips when naming your clothing business:
- Make sure that it is easy to spell and pronounce
- Make sure it's a catchy or memorable name
- Think about how it translates into other languages
- Is it available as a domain name?
Once you have established a catchy business name and chosen a unique slogan, a brand color scheme, and a logo, you can start building your brand identity there.
5. Start Manufacturing
It doesn’t end with the business plan and a couple of designs. This is where you’ll be sourcing the team to take your designs or clothing line collection and turn them into reality. This is where you look for suppliers and manufacturers who can produce the clothing in your collection based on your budgets, timelines, quantity requirements, and quality specifications, among others. You can look for clothing suppliers and manufacturers online, too, like Alibaba.
Of course, you can skip this step if you plan to make everything yourself or with your hand-picked team. This also applies if you’re looking to buy ready-to-wear products wholesale and sell them.
Manufacturing is an integral part of any clothing business, no matter the size, so invest time in finding good potential manufacturers and suppliers.
6. Test Your Products
Taking them to market to test can be a great way to test your product without committing to the full product run. Bazaars, school fairs, and online channels like Facebook Marketplace can be great places to start. It’s good to take notes, ask your customers for feedback on the clothing line, and learn about anything else they’re looking for.
Feedback is essential for the business and a way to streamline your growth, so get your feet wet and keep refining your fantastic clothing line.
7. Launch your Product
Now you’re ready to order your first full product run. It’s time to get serious about selling your product.
Take the time to consider how you’ll:
- price your products
- market your brand
- create an online clothing store, if this is your plan
- organize any deals or promotions
- package up your products
- ship your products (if working on an order basis)
- deal with any returns or customer issues
- manage stock levels and make sure the ordering process is efficient
This may all be in your business plan, but it’s a good idea to refine the details before you go into full-scale production.
8. Time to Scale Up
Take some time to reflect on how your business is going, before committing to any big next steps. In fact, it pays to keep things small and simple for your first couple of seasons, getting to know the reality of production, supply chain optimisation and fulfillment before taking on the next challenge. Your business plan may reflect your growth timeline, but again, be flexible.
Your first job may well be to hire your first employee, to help you with all of the above, giving you some much-needed breathing room to take stock of the clothing business you’ve created.
Still deciding if a clothing business is the right self-employed business for you?
Starting a clothing business is a great way to fuse your creative passion and business sense. It also gives you the opportunity to see your clothing line worn by people on the street, while turning your passions into a profitable business. Moreover, it’s more affordable than ever to start a clothing line, so you don’t need a huge investment to get started.
Starting a clothing line is an exciting endeavor. It would be best if you considered all of the aspects that go into starting and running a clothing brand before you dive in headfirst.
Edited by Chooli