If you’re a small business owner, then you know how important marketing is to spread the word about your company’s products and services. Today we are going to talk about the two big boys that dominate the modern marketing world: Inbound Marketing and Outbound Marketing. But really, what exactly is the difference between these two? Are they the same or two different techniques?
There can be some confusion between these two concepts, and it’s not hard to see why some of us still get them mix
If the pandemic and the recent alarming effects of global warming haven’t made it clear yet, human activities are the main cause of our environmental degradation. So a logical response is to limit our impact as much as we can. We are still taking things one step at a time, implementing simple changes that will have some positive impact on their overall footprint, and the business industry has a big role to play here, simply by reducing the usage of paper.
Did you know that…
We are happy to announce that now there is an integration between Loyverse and Delivery/Ordering services through Otter👍
Otter can connect Loyverse with UberEats, Gloriafood, etc.
Available delivery/ordering system on Otter:
Order with Google
When new orders come to the delivery/ordering system, then Otter prints them to the pri
Every business, big and small, should be conscious of their role in taking care of the environment. If no one took responsibility for protecting our earth, the future generations wouldn’t have a healthy world to live in.
One of the best ways that businesses can help in improving the environment is by going paperless. Instead of printing out documents, receipts, reports, or other materials, you store and process them in a digital format. Going paperless reduces your impact on forests, decrea
As a small business owner or manager, you face a lot of challenges throughout the day, enough to keep you up at night. Insufficient sales, debts piling up, not enough money, slacking employees, equipment and operations drawbacks- every aspect of your business has the potential to become a source of stress.
All your problems and thoughts will be whirling around, making you tired and anxious. This is why it is essential for you to invest in the right tools to ensure the processes run smoothl
The weather is getting warmer, flowers are starting to bud…And just like that- just before you know it, ladies and gentlemen, spring has finally sprung, signifying hope and new beginnings. It's also the most beautiful time of the year for those with physical retail stores as it’s the best season to go all out in the world of aesthetically pleasing decorations.
Now that the sun is peeking through the clouds and people are taking off their jackets, don’t you think it’s time to get in the moo
The sun is high for the food industry this year and both food business owners and manufacturers are all armed to help customers adapt to these emerging trends.
The restaurant and food service industry has faced challenges and changes like no other in operation during the pandemic, with delivery options increasing and full-service cafes and restaurants just getting back on their feet. The year 2022 brings new hope that not only will a new-normal life resume, but that foodservice operators w
You have gone against stiff competition and turned your dream into a retail business success story, Congratulations! Whether it took you a few years or it happened faster than you thought, you are now reaping the fruits of your hard work and persistence. You now find yourself at the wheel of a profitable, thriving business.
Now, what’s next? If you’re one of the business owners whose 2022 New Year resolution is to shoot for the stars, then the answer must be plain and simple- It’s time to s
If having a distinctive company culture is one of the things you would like to achieve this year, then you know that it is essential to recognize and value your employees. It's plain and simple; employees who feel valued work harder and stay longer. And businesses that find themselves on top of the game by running effective employee recognition programs have mastered the art of retaining top talent — and eventually, more traction and customers.
Employee Appreciation Day falls on March 4. T
If you’re a small business owner, you might be under the impression that a point of sale (POS) system only works for retail and food businesses. How about we tell you that the list of businesses that can benefit from a POS doesn’t end there? There are more than you may even realize!
Did you know that many service-based businesses reap the benefits of a POS by incorporating it into their business? Service-based businesses offer services instead of the usual food items or merchandise. If you’
Many coffee shops, big or small, are still experiencing the damaging effects brought about by the lockdowns in 2020 and 2021 (thanks, coronavirus!) As an independent cafe owner, you might find yourself hovering over the thought if it’s really worth it to continue at this point.
What are your chances to go against the industry giants with their seemingly effortless and ever-present appeal, crazy marketing and promotional allocations and pockets deep enough to survive unforeseen circumstance
Are you ready to take on 2022?
As we wrap up the post-holiday season, it’s time to look back at the past year, as well as fasten our seatbelts and gear ourselves up towards the retail trend that will shape 2022 and the years after. If you haven’t done it before closing the year 2021, now is the best time to strategize the best ways to conquer 2022 by knowing what are the retail styles that are hot and trending today.
We all know that the pandemic has upended some trends and boosted oth
The new feature has been released on the Loyverse POS app for Android in version 2.22.4. Android device users now can use Zettle terminals integrated with the Loyverse POS app to accept credit and debit cards payments.
This possibility is available to customers in the USA, Brazil, Denmark, Finland, Great Britain, Italy, Mexico, Norway, Spain, Sweden, and the Netherlands. Before connecting a card reader, you need to create an account in Zettle and receive the device.
With PayPal Zettl
From the drastic change in consumer behavior as they opt for daily necessities over luxury products, fierce competition as ecommerce emerging to be more sought-after, to thousands of brick and mortar retailers left with no choice but to shut down due to pandemic restrictions; it is safe to say that the physical retail industry has suffered some of the greatest losses in the pandemic.
Even if the world may seem like it’s getting back on its feet (thank you, vaccines,) the future of the retai
When people hear the term “point of sale” or POS, what usually comes to mind first is a cash register to cater to customer payment transactions. Punch in a purchase, take payments and off they go. However, modern POS now offers a lot more than that! A POS has evolved to become an integral and powerful part of your business. It can help you boost your sales, make better customer experience and help you make smarter decisions to run your business.
Today, POS offers greater capabilities than e
Frutos Frescos is a business that started its journey because of the difficult times we are living in nowadays. Currently, everyone's focus is their health. As the saying goes "We are what we eat", we are paying extra attention to the foods that we consume. Frutos Frescos offers fresh fruits and vegetables, fruit juices, salads, vegan food, cereals, and more. One of the founders of Frutos Frescos, Liliana shares her story as a business owner and how she implemented Loyverse there.
Just like in everyday life, it’s the little things that make the biggest difference - and the restaurant industry is no exception to this principle. As a restaurant owner, the kind of experience you offer your guests is a top priority. When they visit your business, they are keeping an eye out not only for good food, but they are also looking forward to having an enjoyable experience with you. You want your guests to not only have a great experience on their first visit but to want to keep comin
Deffer is an electronics store based in Chile. The owner of this business, Mr. Sepulveda, is an ambitious entrepreneur who has a passion for electronics devices and aims to develop his business further by opening several branches nationwide. He has been using Loyverse since he opened his physical store and shared his experience with us in the below interview.
-When did you start your business? What services or products do you offer?
I have a business of electronic devices. My business
Emma runs a shawarma fast-food business in Port-Harcourt, Nigeria. He and his wife manage the business. After getting introduced to Loyverse by one of their customers, they have been using it ever since. Emma was happy to share about their business with us.
What led to you starting the business?
We started on the 14th of November 2020. The lockdown brought about some creative new ways of doing business. The food business was booming, aided by delivery companies. My wife and I de
Hashtag studio is a cafe, bar, and comedy club based in Bulgaria. It started its journey in 2017. The founder, Mr. Iliev is a passionate and ambitious entrepreneur who aims to create a unique business model and keep growing. He shares his experience with Loyverse in a short interview pointing out how Loyverse helped him in his entrepreneurship journey.
When did you start your business?
The business, where we are using Loyverse, started in 2017. We are dealing primarily with the entert
The holiday season is fast approaching signifying the busiest time of the year for those in the restaurant business. People are not just loosening their belts to give way to all the delicious holiday dishes, but also their wallets. It’s the perfect time for restaurants to go full-throttle as the go-to venue for people to celebrate.
However, this doesn’t go for all in the industry. Without the right tools and automation to optimize your business performance, you may just be seeing yourself i
Over the years, social media has transformed from just an innovative idea to an absolute necessity for marketers. It has proven to be a powerful tool for businesses of all sizes to reach specific audiences and customers. Of all media marketing platforms, social media platforms have turned all other traditional marketing mediums nearly obsolete.
Social media allows you to interact directly and engage with your customers, potential customers, and other businesses.
If you’re still not sp
Terminal Juarez is a culinary market with food options from many parts of the world, high mixology, and jazz and stand-up comedy forum. The founder of Terminal Juarez, Mr. Carlos León, has been using Loyverse for more than a year and shares his experience in the following interview.
Can you briefly describe your business?
I have a bar. The place where the bar is located is like a food market. There are 8 different food options the customers can choose from. We have Argentinian food, I