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Deffer is an electronics store based in Chile. The owner of this business, Mr. Sepulveda, is an ambitious entrepreneur who has a passion for electronics devices and aims to develop his business further by opening several branches nationwide. He has been using Loyverse since he opened his physical store and shared his experience with us in the below interview. -When did you start your business? What services or products do you offer? I have a business of electronic devices. My business started about 1 year ago. The products sold are related to the protection of Smartphones or technological devices (screen glass, phone cases, earphones, keyboards, etc.). I currently have 4 employees. I chose this type of business because I have been working in this sector for almost 3 years now, but only one year ago I decided to open my physical store. I decided to be a business owner because of the independence it gives to a person. -How do you advertise your business to attract your customers? The store is located in a busy place and related to the business area. This has been very helpful for the business. It is nearly impossible to not notice our store when you pass by. I also use social media and we are already making the necessary advertisement for the online store we are planning to open. -How does your company compare with the competition in the market? We work with specific products, unlike our competition. We import the product directly from China. We work focused on products, instead, our competition focuses on electronic device repair services. -What are your objectives for the next 5 years? My goal for the next 5 years is to open at least 5 branches related to the same business, in addition to working with my online store which is also my focus at the moment. I also plan to open another type of business within 2 years. -How did you find Loyverse? Was it a recommendation or did you find it yourself searching the web? I found Loyverse via the web looking for an app for inventory and management. Loyverse was the first POS that appeared in the results, so I decided to give it a try. - How has your business or the workflow in your business changed since you started using Loyverse? Loyverse has helped me to manage information in a simpler way with data, whether in merchandise, profits, products that are sold the most, etc. - What do you think is the most interesting feature or product of Loyverse and why? Adaptability with smartphones and connectivity from anywhere with internet access, because it makes easier for me to carry the information with me wherever I go. For example if I go shopping and forget to order a product, I can easily verify it from my smartphone. I am using Employee Management and Advanced Inventory add-ons. I think these add-ons make the app very complete and help me manage the stock of my items efficiently. -What do you want to see in Loyverse in the future? The points that I would like to comment on are related to my use of Loyverse, so this may not relate to other customers. I use SumUp to accept card payments from my customers. I would like to be able to do partial refunds when the receipt has been done via SumUp and not only a full refund. I am using the Advanced Inventory features. What I would like to see in the future in this section is: - the losses that are recorded in Stock Adjustment to affect my profit - have the possibility to add new reasons for a Stock Adjustment in addition to the four reasons that are there by default. -At the moment, my business is small and therefore, the information we have about the business is sensitive or confidential regarding employees, so what I would like to suggest is when an employee has to make a purchase order, he should not enter the costs of each product. -What message would you like to give to the Loyverse team? I am happy with the Loyverse. Keep it up with the good work and keep developing the app further.

Donde la Kathy is an online business that sells beauty, cosmetics, and personal care products. The business started at the peak of the pandemic. The business consists of the sale of various brands via catalog. Some of these brands are Natura, Yist, Viogrin, Leonisa etc. Due to the good marketing skills the owner of this business demonstrated during the first year of operating, today there are a lot of other brands that reach out to her to sell their products. What was your motivation for becoming an entrepreneur? I live in Chile. In December 2019, there were protests here, various manifestations happened. This caused issues to my previous company and it couldn’t operate every day. Afterward, due to the pandemic, the company couldn't operate at all and this forced me to close that business. Since I was unemployed and it wasn’t the best period to start looking for a new job, I decided to start this business which would generate me income and help copy with the fixed expenses that I had. I am working alone. I do all the processes, from receiving the product from the suppliers and sending them to the customers. If there are days I am very busy or I cannot go out because of the quarantine, then I would hire someone to deliver the products to the customers. How do you advertise your products and services? I am using Instagram, Facebook, and WhatsApp. I am preparing a website, but it is not functional yet. The most useful tool for me until now has been WhatsApp where I publish the products and promotions. I have earned many clients in this way and then they order again. I must say that I live in a neighborhood that offers a lot of opportunities to sell your products. I started first to sell to my friends and close neighbors and then I could expand in a wider area. How do you stand out from other competitors in the market? There are other people that do the same business as me and even sell the same brands, but what I do to differentiate is maintain stock. I invest a lot in products so that I can deliver a product to my customers as soon as they order the products. My competitors usually work based on orders, meaning that when the customer orders a product, then they order the product from the brand, wait for it to arrive and finally deliver it to the customers. This process takes some time. I always keep stock so that I can deliver to my customers. This fact makes me stand out from the competition. What is your business goal for the next 5 years? My idea is to create a website that will facilitate the advertisement of the products and the orders, so I don’t have to do this manually on WhatsApp. I have some brands that are multilevel too. My idea is to increase the number of brands I collaborate with and keep expanding. How many hours a week did you work when you started the business? I can't say a fixed number. I worked from Monday to Sunday, from 9 AM until later in the evening. Whenever a friend or customer needed a product for themselves or as a gift, I was always ready to deliver the products. There have been occasions when I have been delivering items until 11 PM. It is actually a very prolonged schedule I don’t have a fixed schedule like 9-5, but whenever the customer asks for the product, I must send it to them, or they will come and pick it up in my home. What is a characteristic of your personality that you consider the most important to have success in this business? I am an easy-going person, sympathetic and this has made me have a lot of friends who also share the word with their friends. I get on well with people, they remember my name. Now, it isn’t so necessary to publish the product because my loyal customers will ask by themselves if I have a certain product or not. Or my loyal customers advertise my business to their friends. This has helped me a lot: to have good relationships with people and be memorable. How did you learn first about Loyverse? I started using Loyverse in 2020. I had more and more products, and it was becoming really tiring for me to make all the calculations of stock manually in excel. I also forgot to add something, which caused miscalculations and errors that I couldn’t traceback. I found Loyverse online and started to test how it worked, and it solved a thousand problems because it is super simple and efficient. I could easily track the stock of my items, enter sales, manage the customer base, see how many items I had left in stock and I loved all these features. I tested other point of sale systems as well, but all of them became very complicated. What feature of Loyverse is the most useful for your business? I like the inventory management and I also pay for the Advanced Inventory add-on. I like the option to add customers and have a Loyalty program for them. In addition, I like very much that I can manage my customer base, have their information saved and check their purchase history at any moment. Another feature that I like is the option to create a product and if it comes in different sizes or colors, I can add variants to have the items organized. In my opinion, the system is very complete. I like the Back Office, the visualization of the sales in the reports. What message do you want to give to the Loyverse team? I want to thank you first for the support. Each time I have contacted the support team, they have been very friendly and explained in detail the answers to my questions. The help is always very rapid, it is very easy to follow the instructions that you give. I am very happy with the service.