Without Loyverse, we wouldn’t be able to operate.”: How El Rincón del Cítrico grew to serve over 13,000 customers per month
Could you give us a brief introduction to your business?
The name of the business is El Rincón del Cítrico. It is located in Chile, in the capital city, Santiago de Chile, in a district called La Cisterna. We run a business focused on importing avocados. We sell both retail and wholesale, and our main focus is fruit and vegetables, especially the import of avocados from Peru.
How long have you been operating this business?
We have been in business for five years, but the strong growth we experienced after some of our videos went viral happened about a year ago. The business started growing thanks to social media. We began posting promotions, and at one point, one of our videos went viral, and that is when orders started to increase significantly. At first, we operated with closed doors, then we opened a small store. Because of the number of customers, we renovated the place, but it was not enough. We moved to a larger location and opened a new branch. On TikTok, we have 75,000 followers, and the total number of followers across Facebook, TikTok, and Instagram reaches around 225,000. Our success is largely due to our popularity with customers on social media.
When did you implement Loyverse in your business?
Loyverse has been installed since January 2025. I have been managing it for ten months, and the system was already implemented when I arrived. The owner easily explained how it worked.
Did you face any challenges before implementing Loyverse in your system?
If you ask me, I think that without Loyverse, we would not be able to operate. We would have a very large administrative disorder. With Loyverse, we manage product entry, quantities, and product types, and it offers a very useful option to add items by weight or by unit. It is also a very versatile program that can be used from any Android device. From my computer, as the administrator, I also have the ability to supervise the sales of each POS within the business. Our business has several employees serving customers, so we manage sales inventory, purchases, and our staff thanks to Loyverse. We have a tablet where employees log in when they arrive by entering their password, and when they leave, they also register their clock-out. In that way, it has also digitized the human resources part of the business.
How was the adaptation for you when you arrived?
To be honest, when I arrived, we were only using about 10% of the program. We were only recording sales and adding prices. When we added a person responsible for inventory, who works a fixed shift in the company, she began feeding the system: adding incoming products, recording quantities, updating prices, adding new products, and removing products that we no longer had. We also organized products by purchase category, and that helped us bring order to the business in just one month with one person doing that work.
Did you find the system challenging to implement, or was it easy?
The program is very user-friendly. With a bit of previous experience in administration or inventory management, it is possible to feed the program and take full advantage of it. I am trying to use it as much as possible across all processes. I feel that no features are missing. I think it is very complete and also very stable.
Is there any function that you use most frequently?
Employee management is used every day when employees arrive. We work every day here; the business never closes. I also provide reports to my manager based on the information Loyverse provides. In the past, when a product was missing, we would walk around the store to check what was missing. Now we open Loyverse, and since everything that is sold is recorded, we know exactly how much remains. This helps detect discrepancies or losses, because if something was not sold but inventory numbers are different, it means a product was lost or something happened along the way. All of that is managed through Loyverse.
What changes have you noticed in the business since you started using the system?
Absolute control. If you properly feed the system, it is software that is not as complex as an ERP, SAP, or WMS. It is much more user-friendly and accessible for the average user. We manage a business that generates around $300,000 Chilean pesos in monthly revenue. We serve around 13,000 to 14,000 customers per month. I know all those numbers thanks to Loyverse. Doing this with an Excel spreadsheet would be very inefficient.
What is your favorite Loyverse tool?
As an administrator, definitely the back office. I spend hours in the back office analyzing data: payment methods, the number of customers who arrive, the average ticket, profit margins, losses, recorded in Loyverse, the amount of money coming in, and the types of payment. We use three types of payment: cash, bank transfer, and online payment. It is very useful to separate that information to understand where the money is. All decisions and everything that happens in the company are based on Loyverse. It is also very stable.
Would you recommend this software to similar businesses?
Yes, I would recommend it because you can maintain control from anywhere in your business. If you hire employees, you can know how much money the business has earned, the types of sales that were made, and everything from your phone. That is the best part.
What advice would you give to other entrepreneurs who are just starting or managing everything in Excel?
The main advice is that thanks to Loyverse, we were able to maintain control over inventory, purchases, and sales. It is a very simple tool. It can work from any mobile phone or Android device. Even if someone does not have the budget to buy a POS machine, they can use a printer connected to a phone and start issuing receipts. At the end of the day, you can access the back office and analyze the business: where you sold, how much you sold, the payment types, and view the business in a more quantitative way.
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