If you have started spreading the word that you want to dive right into the coffee shop business, you've most likely gotten some raised eyebrows from dubious friends and family. So if you need a little more push or encouragement, read on!
Opening a coffee shop can be highly profitable if you do it right. Come to think of it, most specialty coffee shops are likely to be full of customers any time of the day enjoying coffee, espresso, lattes, teas, desserts, and an exciting variety of pastries. Wi-Fi and other work-friendly features have become unique factors why coffee shops have rose to popularity as favorite meeting hubs.
When you start a coffee shop business, you get the best of both worlds by getting profit from something you are passionate about, and sharing your love for the legendary drink with other coffee lovers in the community. Not to mention, coffee is a drink for all seasons. Therefore the demand for coffee all year round should be at the least of your worries.
Reasons why people go to coffee shops
Coffee has been around for hundreds of years. Originating in Arabia, it has since been cultivated across the world and is enjoyed in countless varieties.
Now more than ever, people are ditching quick and easy coffee in search of great flavors and unique ideas.
A Relaxed Social Space
One of the main reasons we have seen an increase in the popularity of coffee shops over the last decade is their relaxed ambiance. This feeling is especially notable with coffee shops compared to other locations, such as restaurants, pubs, and fast-food chains.
People come back to coffee shops because it offers a uniquely calm atmosphere, paired up with a soothing aroma of coffee that makes gatherings of family and friends more appealing.
People seek to nurture more personal relationships and create more intimate moments in their lives now that most communications take place online. Coffee outlets offer the most conducive palace thanks to their pleasant atmosphere and accessibility to the local community.
A Flexible Work Location
In the digital age, people are becoming much more flexible with their working hours and locations. The old-fashioned nine-to-five working week has now been replaced by new routines designed for modern workers primarily in work-from-home setups.
This transition is why many people, particularly those with flexible jobs or are self-employed, look towards the relaxed ambiance of coffee shops as the perfect location to conduct business.
A good coffee shop will create a warm, cozy feel, yet at the same time provide spaces where people can sit and work in privacy. This balance is why coffee shops are becoming more popular than libraries when freelancing or working out of the office. With the growing number of people pursuing these working arrangements, coffee shops will only continue to become more popular.
Coffee shops also make the ideal place for informal meetings and discussions, even for business people and office employees.
What Does the Modern Coffee Consumer Want?
Modern coffee consumers are becoming increasingly well-informed and aware of the importance of sustainability, especially when it comes to brands they get their daily commodities from.
During the COVID-19 pandemic, figures have shown that people are now much more conscious of spending their money, as they start becoming more aware and supportive of smaller, local, ethical businesses.
- They seek for brand authenticity.
- They look for shops and brands that share and promote their shared beliefs.
- Modern consumers are willing to pay more and develop brand loyalty towards businesses with local and quality products.
Benefits of the coffee shop business
Coffee Never Goes Out of Style
Trends may come and go, but the coffee culture will live forever. Plain old coffee has secured its spot as part of people's daily lives in every part of the world. Therefore, starting a coffee shop isn't like other new and trendy foods that might do well initially but die out in a year or two when people shift their attention to the next big thing.
In the coffee world, you will never lack a market for your product, and not many b businesses have that as a bragging right. Some have even admitted that it is harder to quit caffeine than cigarettes. So, even though coffee shops are popping up more quickly than ever, demand is growing with it.
It Can Be a Great Source of Extra Income
The fail rate for coffee shops is only about 10%. Although it may take a while before your coffee shop business can give you significant profit, there's a good chance that you will start getting a respectable profit once you stabilize and get the hang of your market. Of course, this works provided that you work along with a solid business plan.
Coffee shops can work both as a side project or as your primary source of income. Just make sure that before you go all in, you have already considered your business goals and objectives to plan accordingly.
You Can Make it Your Own
The close competition in coffee shops is an opportunity to utilize your ideas and creativity to develop a unique shop. Determine what you can bring to the trade that hasn't been seen before so you can throw in a personal twist on the traditional coffee shop model.
You can use stylistic elements by adding amazing and unique food on the menu or having a theme or concept that sets your shop apart. There are cat cafes that allow you to adopt a cat while you sip your coffee, book cafes where customers can sit in silence while reading the books in your shop, and even cafes specifically for playing board games.
You're in Control/ Be your own boss!
As a coffee shop owner, you have the advantage of having control of how you run your business. You can switch up the menu, hire competent staff, give your social media marketing strategies a boost, whatever you think will do the trick of keeping your business running well.
Unlike working for a company, you get to be the one who decides what ideas to implement and what is best for the shop as a whole.
You Get to Be a Part of a Coffee-loving Community
Coffee shops have become popular hubs for creative people. Whether it be writers, artists, or just residents working on a personal project, a café will never run out of creative energy. By opening up a local café, you can provide people in your neighborhood with a conducive space to work in.
Before you know it, you can socialize and develop relationships with your regular customers and with other business owners in the community. There is a whole network out there where you can mingle with others in the coffee circles. There are even interactive events like coffee conferences and competitions to expand your knowledge and get to know even more people in the field.
You Can Get As Flexible As You Want
You can run your coffee shop depending on how much time and money you have to devote to it – it's totally up to you. If you want a fun side project that generates income, a coffee shop is a good choice. You can delegate many of the more time-consuming tasks to a few trained employees. Eventually, you'll have a self-sufficient shop that a manager runs for you.
However, being a hands-on owner and manager is great because you get to see and interact with your employees and customers everyday. If you don't think a full-scale cafe is possible, a kiosk or even a food truck to start with is an excellent option to consider, then gradually expand in the future.
It Will Hone Your Managerial Skills
The experience of owning a coffee shop will certainly teach you how to be your own boss. It is one of the most secured ways to learn managerial skills, too. Starting business forces you to understand every aspect of the game from scratch and learn everything yourself.
In the beginning, you'll have to train yourself to be self-motivated and develop the responsibility to run it during the initial phase. Pretty soon, you'll start negotiating with contacts and partners, and before you know it, you're hiring employees. This learning process allows you to gradually earn diverse business experiences so you can learn as you go. You will develop your skills in organization, communication, resourcefulness, and perhaps most importantly, leadership.
If there is one reason people take a plunge into the coffee business, it would be for its coolness factor. Once your café rises to popularity, it can make it easier for you to get involved in the community surrounding your business; everyone will want to know who is responsible for that fabulous new café in the neighborhood!
Besides, nothing is more fulfilling than watching your daydream turn into a thriving business. And even when things get a little challenging along the way, you will be more than motivated to get hands-on for your own business than you would for someone else's.
Edited by Chooli