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What is CRM software and how can it help me with my business?

Sofie-Sham Miller

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A solution – Typically cloud-based, meaning there are no ‘big’, complicated, downloads and all your information is secure. In the industry, CRM is oftentimes recognized as the solution that pioneered the term, Software as a Service (SaaS). A philosophy – Even though CRM is a solution its use is more often related to the principles, practices, and guidelines that an organization follows when interacting with its customers. A strategy – When leveraged as a strategy CRM empowers users to understand their customers, gain a 360-degree view of their activity as well as plan and implement effective sales and marketing. As far as sales, marketing, and business management tools/software go, CRM is the only solution many businesses need.
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