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What is a pop up business?


Samanta
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Pop-Up Shops and Pop-Up Retail are temporary retail spaces that sell merchandise of any kind.

Specific Details

  • Term. Typically 1 day to 3 months.
  • Location. High foot traffic areas such as city centers, malls, and busy streets.
  • Price. Much lower than a traditional store; typically paid upfront.
  • Use. Sell products, presence during holidays or events, launch new products, generate awareness, move inventory, test idea or location, increase ‘cool’ factor.

What is a pop up business?

 

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