Kiana Posted June 14, 2021 Share Posted June 14, 2021 Affiliate marketing program: how it works, and what are the advantages and disadvantages? Link to comment Share on other sites More sharing options...
Chooli Posted June 14, 2021 Share Posted June 14, 2021 Basically how affiliate marketing works is you tap into a network of affiliates to promote your products on their site. The affiliates are then paid a commission based on the amount of traffic, conversions, leads or sales generated by the promotion. By partnering with affiliates, which mostly consists of influencers, bloggers, paid search focused microsites, email lists and large media websites to help you promote your business. Since these are all done digitally, you can save yourself all the struggle dealing with the grueling monotony and daze of traditional marketing which involves physical interactions and passing of physical materials by letting other networks spread the word about your business for you online. It is a popular tactic to drive sales and generate significant online revenue. Here are a few of the advantages: Cost-saving Better understanding of the company products and customer needs Efficient marketing to cater to a fast digital market Total and customizable control of marketing materials Some disadvantages may be: Payment and commissions to your affiliates has to be done promptly and meticulously Reporting, which consists of data may take up some of your time Policing the program may take up some time for your affiliates to work effectively with your business Recruitment of affiliates may also be a grueling task if you do not know the right network or platform to tap Here are some blogs to walk you through a better understanding of affiliate marketing: Link to comment Share on other sites More sharing options...
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