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How to create a pleasant atmosphere to attract customers to the grocery store?


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Modern retail is working to create a positive emotional atmosphere in stores.  A good atmosphere will cause immediate sales growth and generally increase customers’ loyalty in the long term. The high loyalty level of customers leads to increased sales in the long term.

Below are some practical tips that can help to create an emotional atmosphere in the store.

Properly designed sales area: how it is arranged, the width of the aisles, the shelves’ height, whether there are gaps in the shelves, and whether it is convenient to view and to take the goods.

Lighting: It creates the necessary emotional atmosphere and the motivation to buy, encourages to buy certain types of goods, as well as creates or destroys any price perception.

Promotions: The buyer's impression of the products is first determined through their vision. Therefore beauty in the presentation of the store and goods can trigger an impulse to buy.

Design and communication: should display the brand’s idea, and emphasizes the store's concept.

Aroma marketing: Smells evoke associations and act on taste buds

Service: friendly customer service always does the trick

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