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What is inbound marketing?

John Morris

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  • 1 month later...

Good question and feeling that very soon everyone need to know such a things as Inbound. 
It changed the way of sales, communications, engaging....

I briefly want to share few important elements of Inbound marketing. But first thing, which I can mention is: "All Inbound is about Content Creation and Distribution".


You need to create targeted content that answers prospects' and customers' basic questions and needs, then share that content to all your users. Important to think about Lifecycle Marketing which is a natural way of approaching ppl. And always try to keep Personalized content and messages. Also, use Multi-Channel to attract more users and Integrate content managing services to make your work faster and smarter.  And....    All the time you need to Learn Inbound Marketing.

                          Make Marketing People Love

Then I want to mention few the most important tools to attract the right users to your site:

  1. SEO. Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
  2. Blogging. Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions. 
  3. Social Publishing. Successful inbound strategies are all about remarkable content - and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
  4. Pages. Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strang

Tools which you have to use in order to conver your visitors into leads:

  1. Forms. In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

  2. Сalls-to-Action. Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

  3. Landing Pages. When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

  4. Contacts. Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts - be it through email, a landing page, social media, or otherwise - and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.


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