How to comfort disappointed customer?

[Ashly]

Sometimes our customers get upset by some of our action or product. How to deal with them in such situation?

[Songjong]

First thing is sincere apology. You need to show sincere apology that can move or understand the customer. Second thing is maybe you can try to give away something that customers may appreciate or can substentially remove the disappointement. You can maybe give some free stuff.