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What business model should I choose for my startup?


Sofie-Sham Miller
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There is a good model - to become an intermediary like "Warby Parker". In 2010 Warby Parker had a simple idea. They entered the market of points, noticing that the market was monopolized by Luxottica. They controlled the price of designer glasses. With a high price, Warby Parker saw huge opportunities in the market. He realized that since most brands sell the rights to such huge companies as Luxottica, which dramatically increased the cost of production and design. So, what was the logical solution to this problem? Yes, to become an intermediary! Why it works: Becoming an intermediary gives start-ups a serious advantage in price and saves the consumer money.
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