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How to differentiate my business from others?


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Narrow your target market. Go as much specific as you can and focus to satisfy the needs of a unique niche. This will make you the best in a specific area, it will be clear for you and for the customers, so it will enable you to maximize revenue and build a stronger customer relationship.
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Make clear what you stand for, build a unique business model based on your values. And more importantly, convey the same values to yor staff, a unified team, working to provide a single idea and concept to your customers is crucial to transmit your added value in an effective way. People will feel it, and they'll resonate with that spirit and will want to contribute and be part of it.
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