Now is the time, when is important to experiment with formats and embrace the shoppers
It is the time for the shop owners, when it is necessary to breakthrough by focusing both on customers (shoppers) who are existing customers, and on a new customers as well. It is a good to experiment with a combinations - creating a hybrid of different formats: like combining a coffee shop, with delivery options and offering there as well necessary products for the nearby living people.
For the small outlets it is the time, of the unifying hybrid formats of shops-cafes. Combining offline operation, with online deliveries. And empowering shop premises with necessary products and services for the specific area. Do not stick to one format only. Become multi in your approach, and study your clients and customers around. And study your competitors around. Including those who are not in a same format with you. It is a time to embrace and engage every possible shopper, through every possible channel.
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