Steps in creating an in-house affiliate marketing program

[Kiana]

I have read that it costs cheaper to build your own in-house affiliate marketing program that it is to tap into an existing network of affiliates. What are the steps in creating an in-house affiliate marketing program?

[Chooli]

Although yes, it is cheaper to build your own in-house affiliate marketing program that it is to tap into an existing network of affiliates, since a typical affiliate network would usually charge about 30% of your total online revenue, building it comes with about 6 basic steps.

1. Set goals for your program

Just like all things in the world of marketing, it is important to start your game plan by determining your affiliate program’s goals and objectives. This clarity allows you to select the right affiliates and define your commission.

2. Setting up a strategy based on your goals and objectives

Once your program objectives are defined, you need to set up the strategy that will help to reach them. This strategy may be apportioned into four parts: terms and conditions, setting Pay per Click (PPC) rules, approach to certifying sales, and recruiting the right affiliates.

3. Decide on the right affiliate commission

First, decide whether you’ll pay a set amount for each sale, or a percentage of each sale affiliates make. 

4. Recruiting the right affiliates

There are two ways you can use to help you monitor your affiliate’s performance that will let you enroll affiliates, set up the links, and monitor their progress: You can use either an existing affiliate network or affiliate program software.

5. Train your affiliate team

After you’ve recruited affiliates, brief them on your program’s terms and conditions, and have them sign an agreement to abide by these rules.

6. Keep track of how your affiliate program is doing

After you’ve started your affiliate program, you’ll need to regularly track its success through your affiliate program software or the affiliate network you’ve signed up for.

 

Learn more about building your own affiliate program here: