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Top 10 Small Business Marketing Tips for Summer 2023

Welcome to the blazing hot summer of 2023, where the heat is on, and so is the competition! As the temperature rises, small businesses everywhere are gearing up to captivate customers and make their mark this season. If you’re a small business owner, this blog is your go-to guide for sizzling success. Get ready to unlock the secrets of crafting effective marketing campaigns tailored specifically for the summer months. Undoubtedly,  people’s attention spans are shorter than ever in this digi
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Entrepreneurship

Navigating Mental Health in the Workplace: A Small Business Owner's Guide

It is the month of May and it’s Mental Health Awareness month! As a small business owner, you play an important role in creating a nurturing and supportive work environment for your employees. The well-being of your team members directly impacts their productivity, engagement, and work satisfaction which ultimately leads to your overall business growth. By prioritizing mental health in the workplace, you exemplify compassion and empathy for your employees and also foster a culture of inclusivity
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Entrepreneurship

Spring Cleaning for Small Businesses: The Power of a Point of Sale (POS) System

As nature comes back to life, there's a refreshing energy in the air — a perfect time for small businesses to embark on a revitalizing journey: spring cleaning. Spring cleaning presents an excellent opportunity for small businesses to refresh their workspace and enhance productivity. Just as the blossoming flowers signal a new beginning, a thorough spring cleaning can breathe new life into your small business, boosting business efficiency and uplifting employee morale. Spring cleaning goes
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Entrepreneurship

Thank you, Small Businesses!

As we celebrate Small Business Appreciation Month this May, it’s important to take a moment to recognize the significant contributions that small business owners make to our communities and our economy. Small businesses like yours are the bloodline of our society, driving innovation, creating jobs, and encouraging economic growth. Entrepreneurs are risk-takers who pursue their dreams and turn their ideas into reality. You are the ones who bring unique products and services to our local comm
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Entrepreneurship

Best QR Code Menu Ordering Systems for Small Business 2023

In today's increasingly digital age, small businesses are turning to technology to improve their operations and provide a better customer experience. One area where this is particularly evident is in the foodservice industry, where QR code menu ordering systems are becoming increasingly popular. With the COVID-19 pandemic accelerating the shift towards contactless ordering and payment, QR code ordering systems are now more important than ever.  In this article, we'll take a look at the best
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Entrepreneurship

How QR Code Menu Ordering System Can Transform Your Restaurant’s Experience

It’s time to take your restaurant business to the next level with Loyverse POS integration with Orderlina, the QR code menu ordering system that revolutionizes how your customers place their orders! Imagine your customers entering your restaurant, scanning a QR code with their phone, and browsing your menu easily—no more paper menus or waiting for the waiter to take their order. With Orderlina, your customers can order and pay with just a few taps, leaving them more time to enjoy your delic
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Customer Stories

"Everywhere for Everyone” – MWINGI is striving to become Africa´s largest trading network using Loyverse in retail outlets

Mwingi Kenya Limited is a social enterprise in Kenya that was incorporated in 2019 and is establishing a unique last-mile franchise chain in Kenya. By this, MWINGI empowers local entrepreneurs and increases the availability of affordable quality products for thousands of families in rural areas. Manuela, one of the co-founders, shares how MWINGI started the journey and what are their future plans.  Thank you for taking the time for this interview Manuela. Can you describe your enterpri
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Mia in Customer Stories

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Entrepreneurship

Coffee Shop Trends You Need To Know In 2023

As the coffee shop industry continues to grow and evolve, both business owners and coffee enthusiasts need to stay up-to-date on the latest trends and developments. In 2023, the coffee shop industry will witness several key trends that will mold how we enjoy and experience coffee. From the latest brewing methods to state-of-the-art technology and rising sustainability initiatives, these trends will significantly impact the industry. This article will explore some of the most important coffe
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Entrepreneurship

Spring Into Action: Get Your Coffee Shop Ready For The Season

As the weather gets warmer and people start to come out of winter hibernation, coffee shops are the perfect place to socialize, relax, and enjoy a delicious cup of coffee. This is why coffee shops are one of the spring season's most popular and profitable businesses. If you’re still in doubt, this article will explore why a coffee shop is the best business this season and how you can prepare your shop for spring. Why is a coffee shop a good business this spring? Firstly, coff
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Entrepreneurship

How Can Your Restaurant Beat The Effects of Inflation With A POS?

As operation costs and minimum wages continue to rise, restaurants are forced to increase menu prices, while consumers are starting to look for dining options that offer more value. How can your restaurant combat inflation and stay on top of its game during a global crisis? The great news is that a modern point of sale (POS) system can help restaurants fight inflation by providing tools to manage costs and optimize operations. There’s no one-size-fits-all solution to tackling inflation
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Entrepreneurship

7 Best Social Media Platforms for Small Businesses and How To Track ROI

Nowadays, everyone is on social media, and a savvy small business owner should go where the people are. In 2023 alone, there are 4.89 billion social media users worldwide, a 6.5% increase from a year ago. These users spend an average of 2 hours and 25 minutes scrolling through these channels daily.  Utilizing social media for your small business is all about being strategic. And while the industry’s big boys have the luxury of time and resources in building their social media marketing tact
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Entrepreneurship

How Can I Use Social Media For My Small Businesses?

If your small business hasn’t started building a social media presence yet, 2023 is the best year to give it a shot. People are scrolling through social media all day, every day, and your brand must go where the people are.  This powerful platform can be an incredibly cost-effective and personalized way of engaging with your customers while providing valuable insights into your brand. You can gain new customers and better engage with recurring ones through social media.  In this articl
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Entrepreneurship

10 Small Business Trends To Know In 2023

The COVID-19 pandemic has brought a myriad of challenges for small-business owners. We have endured constantly-changing regulations, extreme cash flow shortages, and general economic uncertainty and anxiety. Just when we thought 2022 was the year to recover, 2022 brought challenges of its own: inflation loomed over, fears of recession started to creep in, along with rising interest rates, staffing shortages, among many others. However, entrepreneurs and small businesses of all kinds remain
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Entrepreneurship

Top 4 Valentine’s Month Marketing Ideas `for Small Businesses

We've all seen how businesses reached an all-time high during the Christmas and New Year's seasons. And because of this, small business owners find it hard to pick up their pace after these months. If you feel like your business has slowed down, Valentine’s Day is the perfect time to rev up your engines for more sales! After all, Valentine’s Day is the first holiday of the year when consumers are out and ready to splurge. Did you know that Valentine’s Day spending in the United States alone
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Entrepreneurship

Win Hearts This Valentine’s Day With These Ideas for Small Business

Valentine’s Day is just around the corner! And as the season of love starts to fill the air, it’s the perfect time of the year for small business owners and retailers to start thinking about what they can do to win their customers’ hearts. If you’re like most business owners, you’re constantly on the lookout for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to do this! If you think only the flower shops and gift businesses are the
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Customer Stories

Food vending and delivery restaurant in Ghana uses Loyverse to manage her business remotely

Kiki’s Pot is a food vending and delivery business located in Ghana that was founded in 2016 by a single woman with a great vision. Mrs. Mandy envisioned a successful business and worked hard and with determination each day to achieve what she has today. Follow along to learn her story and her experience with Loyverse.  How did your business start? We are a service provider, we deal only with food: fast food, a little bit continental and local on the side. Our business started in 2016.
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Entrepreneurship

What Do I Do When The Customer is Wrong?

"The customer is always right...” Right?  Nope, not all the time.  Any small business owner who has been in the industry for a while knows there are times when a customer is wrong. Whether they misunderstood your product or company, exhibit poor treatment of you and your staff, or make an utterly irrational request, there is a right way to graciously and tactfully correct your customers. Your customers are the heart and soul of your business. All it takes is just one wrong move, a
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Customer Stories

“Lavanderia Company” is a place that captivates its customers using Loyverse tools

Today we interviewed one of the owners of "La Lavandería Company" located in a tourist city in Peru. They started as a touristic entrepreneurship, but due to the pandemic and the lack of tourists, they decided to take a risk and expand for local customers.   Could you tell us how you started your business and what your experience has been over the years? We have been working for 4 years in Arequipa, a city in the south of Peru. In the city, the main customers were tourists, we wer
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Entrepreneurship

How To Train Your Restaurant Employees

Although last year marked a return to financial health for many restaurants as the pandemic’s peak disruption faded, the new year bears persistent challenges and endless benefits for the food and beverage industry. As more people start to visit their favorite local restaurants, you may feel the need to add more workforce and human resources to your team to meet this growing, hungry demand. In this article, we will share with you how to create a training program for new employees so you can
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Customer Stories

Loyverse contributes to the augmentation of customer satisfaction for a retail business in Egypt.

Pets Yard is an online retail business that sells different kinds of pet products and services with various animal supplies and pet accessories. Founded from the love for pets, they are growing every day. The owner of the business, Mr. Mohamed, shares his experience using Loyverse for more than 2 years. Can you briefly describe your business? Our business is about pet products. We operate online, and we also have a physical store in Egypt. We started the business three years ago. We ch
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Mia in Customer Stories

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Entrepreneurship

How Listening To Your Customers Will Grow Your Business

When we talk about business growth, all our attention goes straight to how satisfied our customers are with their experience with us. Well, simply because customers are the heart and soul of our business. The shopping experience, products, and services should always aim to keep our customers pleased. A recent study revealed that 82% of customers said they would switch products after a bad experience with the business’ customer service department. To avoid this dreadful number from coming tr
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Customer Stories

The love for bees, the development of a company, and an entire community allied to Loyverse.

We met with Leopoldo Sanchez Brito, Galil's manager and representative in Mexico, who told us how his company makes great contributions to the community and how Loyverse has helped to consolidate his business in a practical way.   Welcome, and thank you for participating in this space. Could you tell us about your business, what do you do? Our brand name is Galil, and the company is Galil Mieles. We are a microenterprise, dedicated to producing and commercializing honey and honey
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Entrepreneurship

7 New Year's Resolutions Every Small Business Owner Must Make

The beginning of a new year is the best time to take a step back and plan actions to grow your leadership and managerial skills for a more resilient, profitable, and goal-oriented business.  The beginning of January 2023 is fresh, with new opportunities and possibilities. It is also “New Year’s Resolution” season, and it is the perfect time for your small business to reevaluate its business visions and set concrete goals for the entire year. What resolutions should you make for your sm
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