Digital marketing is the kind of marketing which is implemented through the internet. This is the same as online marketing. Nowadays, this is the most effective way to advertise your product.
There are several channels of digital marketing, such as websites, email, social media, mobile apps, etc.
The main perks of digital marketing over traditional marketing (such as television or offline advertisement, text messaging, etc.) is the clear statistic and understanding of which channel works better and is the most effective. It also has a high penetration rate than traditional marketing because digital media is present anywhere where there is an internet.
Digital marketing is very closely linked to inbound marketing, search engine optimization (SEO), contextual advertising (PPC), and online video marketing (Youtube marketing).