What is a sensory branding?


Sensory branding is a marketing approach that uses human senses to make the brand memorable.

A few years ago, almost no one took sensory branding seriously, but today, each company has their own flavor or sound palette. Many companies came to the understanding – if you want to be remembered in customers’ consciousness, you need to engage with all human senses. Now not only are customers’ eyes and ears in the brand’s possession, but the sense of smell, taste, and tactile sensations as well.

As examples of sensory branding, you can read about some aroma marketing cases.

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