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About Ashly

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  • Business: Cafe
    Coffee Shops

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  1. The motivation of any business is to bring joy to its customers. Therefore, when we talk about the purpose of a coffee-shop, we should consider the expectations of the consumers. Coffee is the second most popular drink to be consumed after water in the world and is preferred by millions of people due to its unique taste and its energizing effects. However, when it comes to choosing between one coffee shop or another, many factors make the difference. The idea behind a cafe Even though it is invisible, the idea the entrepreneur has when starting their business is essential because this idea develops the vision, mission, and business plan. If the focus of the business development is mainly on how to make a quick profit, then the effort will be put in investing on the external factors, such as the location, the surrounding environment, advertising, professional and experienced staff, high-quality coffee-machines, etc. All these factors mentioned are important for a coffee shop to become successful; however, these external factors cannot assure you that the business would strive for a long time. How can you get the idea for your business? The most important thing is that entrepreneurs study the market thoroughly, research other competitors, and even work with them. For example, you can experience working in a coffee-shop and gain some knowledge of the strategy of that coffee-shop and be able to examine how the owner runs the business, as well as learning the minds of the customers. Upon this foundation, it is possible to have a realistic point of view about the market, the resources needed, and about the clients’ expectations. New ideas come from education and investment in the field. Later they can transform into a vision and a mission of your company. What is the difference between a vision and a mission? While a vision is about the future, what the future development of the business would be like, a mission is about now, and what you can do now to successfully accomplish the future goal of the business. For example, in order to reach out to your target customers for your next business development, what you can do now is to implement accessible pricing, or high-quality coffee, or create an environment that helps people feel comfortable to stay. When we look at the well known Starbucks company, their idea was to make a coffee house "a third place between work and home" and feel a sort of connection, while tasting the best coffee. Its vision is “to establish Starbucks as the premier purveyor of the finest coffee in the world and maintain uncompromising principles while growing." Its mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” The business plan The vision is about how you see the business in the future, and it keeps you connected with the values you follow; a mission is about how you can implement the vision, and the business plan is a tool which will help you understand what resources and steps you need to take in order to bring profit. To start with, you need to have a clear understanding of the budget you are ready to invest in, such as rent, renovation of the premises, the technical parts, bills, suppliers, employment, and advertising. Even though managing resources is instead a tedious task for an enthusiastic entrepreneur, a business cannot survive without a clear and systematic cash flow. That's why once starting the business, you need to continuously check all its financial parameters, such as sales, expenses, margin, profit, etc. Check if the actual parameters are different from the business plan, analyze it, and amend the business plan if it is necessary. The first six months are the most crucial time for your business, so you have to be ready to sustain it with the necessary resources, as well as your hard work and passion. How to compose menu for a cafe A quality product is necessary to make a business successful. In the case of a coffee shop, the menu should include a variety of products, so that your clients would come all day and not only in the morning. Such a list can include: Coffee: espresso, latte, americano Tea Sweets, baked pastries, cakes Grain bowls, yogurt parfaits Sandwiches, salads, fruit cups Ice cream and ice coffee for hot seasons Operating a cafe Successful entrepreneurs are well aware of their performance indicators, which goes beyond tracking sales. To understand the situation of your inventory and to control the efficiency of your employees, as well as the visits and the preferences of your customers, you need to create an operating system. Following that, you should train your staff to use it, then regularly check all the working processes and improve them. In this way, automatization is very useful; for example, using a proper POS system will help you to organize the sales process and control many business parameters in real time, wherever you are. Customer care What are the motivations of customers who visit the coffee shop? Of course, the most crucial factor is the unique and rich taste of the coffee. It means that it is vital to know who your suppliers are, what kind of coffee machines are used, and how the coffee is prepared. There is a lot of information on this matter (coffee suppliers, coffee makers, and the method used) out there. Therefore, it would be better to rely on those who are already experienced in the field and knowledgeable on this matter. If you do desire to become proficient in preparing coffee, or you want your employees to improve working more efficiently, then there are specialized barista courses out there. A friendly, polite, and professional service creates a pleasant atmosphere and will help the customers to feel confident in choosing your coffee shop. Using a loyalty system that rewards customers who often come to your cafe is another great idea. Loyal customers are the core of a successful business. They need special care, and you can do this through different discounts and bonuses. The ambiance, a vast space, especially if your clients come in groups, together with lightning, music, design, all offer your clients a welcoming environment to chat, to meet, or even to work. Advertising has the role of making your business known and boosts sales. It can be done by flyers, via the internet, or billboards if the budget allows. Associating your coffee shop with some events like masterclasses or cultural presentations, as well as live music, can be another way to attract customers. Location is important too. First, define the well-populated area with many other businesses around, or there are metro stations around, even close to the market or inside a shopping mall. Second, it is also good to consider if there are places for parking for the customers. As a matter of fact, even if your coffee is amazing and your coffee shop provides a beautiful and attractive environment, if customers would have to come a long way on foot to visit the shop, they may prefer to visit the shop by car and may find an alternative choice of a coffee shop on their way. Why do coffee shops fail? Opening a business and actually expanding it really requires your trust in the products you sell, as well as the trust in the ideas behind the product, moreover, the perseverance in your work, the ability to see the problem and change yourself. Most often, the problems of young entrepreneurs are: The lack of a strong vision and mission that any business should have when they want to operate in the long term. An enormous amount of effort is put on an operational aspect and how to make a profit. The real market is not sufficiently understood, which means that people are not interested in the products and services you offer. Poor management of resources and cash flow issues. Many young entrepreneurs are tempted to use profit as their personal gain, rather than reinvesting it in strengthening their position on the market. The customer relationship is not developed, so the customers do not become loyal and tend not to recommend to others. Lack of desire to learn from any mistakes or to invest more, or even to change. Starting and then actually running a successful coffee shop is not an easy task, but it can bring a lot of joy for you and your customers. It depends on how much desire you have to grow yourself by sharing your ideas and principles with your team and with your customers through the products and services you offer.
  2. Ashly

    Working from a cafe

    Humanity has a long history of doing business in the places that food is served. In ancient times there were marketplaces where humans came together to conduct transactions. It was trading vegetables, animals, grain, etc. People often have been eating in those markets while doing business.
  3. Many people do their jobs from a cafe. Cafe as a working place is popular among freelancers as well as for office workers. Freelancers often find it difficult to work at home and lose concentration Working at home, we often get distracted and lose motivation. Often we associate home as a place to relax. If you have to do your tasks at home, such as reading articles and researching materials for future work, we need to spend much more time than the job itself requires. Sometimes we can go too deep into the topic or expand its context by surfing around the web. Even if you understand that the work is worth it, it is not easy to distract from such activity: on the one hand, it seems to be part of the work, on the other - if there are no tight deadlines and no one pushes you to. Laziness also can be added, not to mention household circumstances, if, for example, there is someone to distract from the work of a freelancer. If a person has a "fee schedule," one way or another, he or she is faced with motivational problems. Therefore, many freelancers feel more comfortable and more relaxed to work in a cafe than at home. Office workers also like to spend their working hours in a cafe. They think they need to change their usual surroundings. Changing the environment promotes creative processes. Even if you work in the most amazing and unusual offices, there is a chance that you fall into a routine, and routine is the first enemy of creativity. Changing the surroundings even for one day gives new sensations, which, in turn, stimulate creativity and provide inspiration. It seems illogical, but the number of distractions found in a noisy cafe is lower than in an office. In the office, work is continuously interrupted by work-related questions and talking in the office kitchen over a tea or coffee. Any interruptions can reduce productivity. The atmosphere of the cafe combines all the advantages of "anonymity" and joint productive activity. Unlike working at home, where you work alone and continuously struggle with laziness, the cafe provides the opportunity for comfortable interaction between people (team) on your terms. In the cafe, you can also socialize with other communities and meet new people. Meeting new people always gives opportunities for new ideas, new perspectives on existing problems, and can inspire you. Suggestions to work in a cafe To make the experience of working from a cafe as useful and enjoyable as possible, you should keep in mind the following things: Change the location of the coffee shop. Instead of going to the same place every time, go to different ones. After all, the main goal is to bring a change to your work routine for better productivity. Buy something. Do not be a miser by buying one coffee throughout your stay. Buy something else and even leave some tips. The waiters and cafe workers are wonderful people, and they will be more welcoming towards you if you are a good customer. One day they may bring you a free refill or a piece of cake. A place. Do not sit near the door or a seat near the bar, a cash desk, unless, of course, you cannot avoid it. Areas inside coffee shops with a high concentration of people will not help you focus on work. Charging. Come work with fully charged devices. It is better not to bring charging cables if your laptop battery lasts for 5 hours or more. This trick will also help you to stay focused while working: you know that in 5 hours or so your battery will run out and therefore would need to take a break from your work. Please share your experience in the comments: what are your favorite places to work conveniently.
  4. I agree that experience and vision play a significant role in growing successful businesses. It is also true in the foodservice industry.
  5. If you love your job, overcoming difficulties will bring you a lot of joyful moments.
  6. The staff number depends on the size and specialty of the restaurant. If you have a self-service restaurant where the dishes just cooked and not deliver to tables, you can have one server per shift for every 12 tables. It would help if you also had a cooking staff of 4 people for every 50 customers. If you have seating places for guests and servers for them, you need one server for 4-5 tables and 5-7 cooking stuff. But it also depends on the intensity of gusts coming. There are also other workers needed for your restaurant; cleaners, cashiers, chefs. The more high level of your restaurant, the more stuff you need to offer better service for your customers.
  7. A restaurant owner has two choices in the management of the restaurant. 1) Manage by him/herself. When the founder of the restaurant starts the business from scratch and takes full responsibility for the running of the business. This is the case often seen in small businesses. 2) The owner may hire a manager. Someone who takes the role of managing the restaurant on behalf of the owner. Either way, for a successful operation of the restaurant it is important for the managers to know what strategy to take and how to conduct their business. Managers should be reliable and proactive in managing the restaurant, whether overseeing the running of the restaurant on-site or handling both the staff and the customers. Staff management style For managers it is essential to earn the respect and trust of their employees. They should have a positive influence on their staff, so that their direction can be well implemented in the operation of the business through their staff. Most importantly, it should be done based on mutual respect. If you manage the business with tyranny, giving only orders and expecting your orders to be fulfilled without any discussions, it will not bring your restaurant to something good. Because the employees also have their experience and their voices, and if you don't engage with them and their voices are not heard, eventually it will affect their performance. Such a model of management cannot last long. Better to create a pleasant and comfortable atmosphere in your team, so that every employee goes to work in a cheerful mood. A person who is in a cheerful mood with a positive and creative mindset will do his job much better than someone who is afraid to go to work because of the fear of being scolded. What are the duties and responsibilities of a restaurant manager? First of all, a person in the management position must understand his/her role well and be confident with it. Secondly, it is important for managers to find passion in what they do and to truly find joy in fulfilling each task. And the third is not to be afraid of creating trends and to guiding your team in the right direction. Any manager must have stress resistance and stay balanced in any situation. After all, the main task of the manager is to guide the team well. The management system One of the most pivotal tasks of a manager is to be able to forecast what will happen to the restaurant tomorrow. The best way is to use tools such as sales analytics and predict the busiest time based on previous experiences. It is an excellent choice to use a modern comprehensive sales system (such as Loyverse), that allows all necessary procedures of the restaurant to be managed effectively. Such a system will conduct sales, help to manage inventory, check employees’ performance and manage the constant flow of customers. Moreover, it is also relevant to not to manage the individual processes, but to lead and guide the people who are responsible for those processes. To stimulate and motivate these core team members on a daily basis is the key to managing a strong and reliable team as a whole. Another point to mention is that there are those who come to work at your restaurant to seek for a particular job role, or some may come to seek for a higher job position than their previous one. Despite the differences in their expectations, it is important for them to understand that they have to work in the same direction as you go. The bottom line is the characteristics of the people. The technique can be taught, but human characteristics are very difficult to change. Therefore, to choose a responsible and trustworthy person over a skilled and qualified person would be better. Should a restaurant manager be multitasking? A capable manager is able to taking any job roles in the restaurant. If a manager can replace the staff when needed, this means that he/she is independent and is capable of taking over any position. This will also prevent a situation where the employees would get an idea that they are irreplaceable and can take the lead of the management. A capable manager knows well that it is always possible to find people who can be trained for the job role. It is crucial to draw up a business plan which can be followed. To begin with, a detailed plan should be made for the year or even for the next 3 years. This should be complemented by monthly and even daily plans. The restaurant business is closely connected with human factors, such as emotions, health or behaviors. Therefore, the planning requires consideration of not only the financial aspects but also the other aspects such as the human factors as well. Customer-oriented management Consider many factors, including seasonality, calendar holidays, and also what exactly you can offer your guests to come to you. Remember that a restaurant must be competitive in this market. A good manager should know what to choose and prioritize in a given situation. It would be beneficial if he/she has prior experience in the same industry so that he/she can determine the best actions to help succeed in the running of the restaurant. The ability to set the right direction and the goal, let alone achieve it, this is one of the most important skills of a manager. The key to a successful restaurant is the customers. If you see that customers are coming to your restaurant, then you are on the right track. In other words, the running of a restaurant is deeply connected to a human factor. More precisely, every task and actions you take are ultimately connected to people and naturally the customers would feel and evaluate it. All in all, there is nothing better than a fully packed restaurant with satisfied customers. What is your experience in a management restaurant? Please, share your thoughts in the comments.
  8. Sometimes our customers get upset by some of our action or product. How to deal with them in such situation?
  9. How to overcome rejection of customers?
  10. How to survive in fearless competition?
  11. I think the place is significant too. If there is a place, where many people are passing by, there is higher possibility that they will come to your Coffee shop. Of course, the quality of your coffee and other supliment products is essential. As well as your pricing policy. Service and customer care level are essential. If you can make your customers happy, they will return to you and become regular customers.
  12. Inventory is an itemized catalog or list of products. Inventory management is specifying the shape and placement of stocked goods.
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