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Ashly

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  1. Whether your product is content in a blog or an item in a store, in the end, you want as many people to get to know your product and buy it. It is at this point when marketing begins to play a significant role. How, then, can your product reach your target audience? Some of you may think that social media websites- such as Facebook or Instagram- are great tools to advertise your product and reach many people. Although this may work for some time, you do not have much control over the process, since you depend on the changes that take place within these platforms. Moreover, people who access these sites are merely browsing for ways to relax or to get entertained rather than looking to buy something. With this being said, what would be an excellent tool for reaching a broad audience and converting your potential clients into active clients? I think many of you can quickly answer this question just by reading the title of this article. Nevertheless, the chances are that not all of you are familiar with the benefits of using email marketing tools; what's more, not all of you may be sure about the best email marketing tools that fit your business. Email marketing can also be utilized to reach out to your regular customers. You can send them email notifications about your business promotions, offers, discounts, etc. The success of the business depends on continuous engagement with customers. And it is a good tool to increase your loyal customers. What are the main benefits of using email marketing tools? First, it helps to control the relationships with the audience by ensuring what emails would arrive in the customers' inbox. You can decide upon the order and frequency of your messages being sent, and making sure that your client gets the information you want them to. Furthermore, the reports in these email marketing tools allow you to analyze the rate of emails delivered and how often those emails have been opened. By email testing on different days and at different hours, you can determine the most effective time to send it. What's more, you can use the email scheduling system as well. Second, it can reach a large number of people instantly. You can reach your existing customers or old customers. Still, the potential clients who expressed some interest in your product can be contacted by simply visiting your website and subscribing to newsletters. Third, it saves time and effort by using the automation function. Selling is an activity that requires a lot of investment; that being the case, it would be excellent if some machine could help with that? The automation allows you to schedule the newsletters to be sent on a specific date, either regular or one-time messages, to provide email series that help your clients to get familiar with your business and to send automatic replies. Fourth, the tool enables the function of customization and segmentation. Many of these tools provide a lot of templates and instruments for a personalized approach. For instance, a customer may feel more personal and show more interest in your company when his/her name is mentioned in the message. Another essential feature is segmentation; it can help you send relevant messages to your clients considering their interests and how they respond to your emails. The fifth is low costs. Depending on the number of email contacts and the number of messages that you intend to send, you can choose an optimized payment plan. Email marketing tools can be used, according to your necessities, paying from $0 to a few hundred dollars per month. Most of these services offer a free trial for the first month and then from the following month gives you the option to choose the plan fitting to your business needs. Finally, they offer technical support. For entrepreneurs of small businesses with small teams, it is not always economical for the company to hire extra personnel to take care of the technical issues. It is the reason why many of these email marketing instruments include such as video tutorials, support chat, and even phone support. What are the best email marketing tools? The word "the best" is often associated with the highest quality of a product. When referring to the email marketing tools, "the best" are those who achieved the highest results by having the largest number of users. There are multiple options for email marketing tools, and often they offer similar basic features. The following are some of the most popular services that can help decide the most suitable service for your current business's email marketing campaigns. Mailchimp Mailchimp is one of the most popular email marketing tools used by small and medium companies due to its easy to use features. It offers many templates and shows statistics of clients' reactions to your messages. With Mailchimp, you can reconnect with the clients who discard some products in the shopping basket. It can be used free of charge, as long as the emails sent are less than 2000 emails/ month. Sendinblue Sendinblue is ideal for businesses looking for marketing automation, transactional emails, and SMS messages to engage with the audience. It has a simple pricing structure, which increases with the number of emails you send. With Sendinblue, you can send up to 9000 emails/ month free of charge. Constant Contact Constant Contact, the platform with the fastest growth, is appreciated by those who are beginners in email marketing. The reason lies in its simple and smooth tools they have and their support. Automation function is often used to send welcoming messages for those who subscribe to the newsletter for the first time and send emails at crucial moments to catch the receiver. For the first month, they provide a free trial, subsequently the price increases depending on the numbers of contacts. GetResponse GetResponse is a suitable solution for those who need to send different emails to clients according to the information clients provided in the subscription forms. Besides, segmentation is a powerful feature of this platform, allowing you to categorize your clients and check their interests by tracking the links they click on. Their visual interface is simple Drag and Drop type, which helps decide the content of your next message effortlessly. Get suggestions on your response emails as an instrument for webinars that may help you create some events for your subscribers. HubSpot HubSpot is a powerful but easy to use platform for growing businesses that integrates various services, including CRM. Hubspot can be the right choice for those businesses whose marketing team wants to keep all company functions in one place. Its integrations and the reports on social performance are helpful for monitoring and explaining all the numbers that are not straightforward to understand. Its pricing starts at $50 per month for 1000 contacts. ConvertKit ConvertKit is an excellent solution if you are a blogger. It offers a reserved section for creating email marketing campaigns to promote online training courses and integrates seamlessly with the services most used by bloggers and journalists. The drawback is that they do not provide a free trial period. AWeber AWeber is also simple to use and integrated with CMS platforms such as WordPress and social networking sites like Facebook. These integrations allow you to implement subscription forms in newsletters quickly. Email automation and statistics regarding the reader's behavior are helpful for marketing campaigns. You can choose your preferred payment plan after 30 days of a free trial. Infusionsoft Infusionsoft is a service used by the most popular blogs in the world, and it is needless to say that it works with big lists of emails. It is quite a sophisticated platform that includes all the necessary tools for targeting, segmentation, and reporting. To use its maximum capacity, it requires some technical knowledge. Generally, it is designed for a medium and large companies where employees are in charge of the technical tasks and can afford to pay a high price. Drip Drip is a new and innovative platform developed by the company Leadpages. It is a more affordable option for those who cannot pay for Infusionsoft. While choosing suitable email marketing tools for your business, the safest way requires some period of trial and testing. Furthermore, by referring to official websites for each of the different services, you can obtain appropriate information. There you will be able to find complete information on features and pricing and access tutorials and support if you have questions. If you have experience with other good marketing tools and think that they deserve to be added to this list, please write about them in comments.
  2. In an era in which people prioritize work and quality time with family members, food that's already prepared often comes as a solution, allowing people to save both time and effort for shopping and preparing meals. Such necessities used to be fulfilled by restaurants and cafes, but lately, supermarkets try to convince customers to visit their stores for lunch or dinner—not only for a grocery haul. This fusion of food retail and foodservice gave birth to a new trend in the food market: the grocerant. The concept of the grocerant The grocerant is a concept that defines a hybrid business that includes both grocery stores and restaurants. Grocerant is a place where—with only one-stop shopping—customers can purchase the necessary groceries and have a meal. Often such businesses propose a large variety of groceries and ready-to-eat food in a welcoming environment, which differs in design and atmosphere, from a simple supermarket. Grocerants made their presence known in the food industries market since 1990 when one of the major retail chains such as Monoprix in France, IGA in the US, or Farm Boy in Canada started to increase a ready-to-cook and ready-to-eat products and even included a dining area in their stores with table services. Restaurants’ operators also started to adapt to the new trend in the food market. For instance, restaurant chains as Bâton Rouge and St-Hubert are selling their recipes directly but also are offering related products available for sale in their locations or grocery stores. What do customers expect from a restaurant? Restaurants are known not only for the tasty meals they provide but also for creating a unique environment for their customers. The term “dinnertainment” expresses the expectations that customers have from a restaurant very well. Customers are likely to pay for a delicious meal in an atmosphere that allows them to socialize and, unlike grocery stores, take time for a new experience. However, with the rapid development of the grocerants starting to dominate a large part of the food market, restaurants desperately need to revise and update their strategies for their survival and growth. Besides the welcoming atmosphere and appealing menu, it is equally important for restaurants to create a unique theme and concept. More precisely, all the elements- including design, music, attire, and approach of employees, fragrances, and tastes of the food- have to be in line with the chosen theme and concept. Such a strategy allows entrepreneurs to win over the customers, offering them a wholesome experience that touches all their senses. What do customers expect from a grocerant? I would say that the most beneficial service grocerants provide ready-to-eat food. In many cases, grocerants provide tables to dine in, too, becoming more similar to an in-store-cafe. Nevertheless, grocerants are mainly product-driven businesses designed to help people save time. Through one-stop shopping, they can get a cooked meal and the necessary groceries to bring home. Grocerants attract customers through a large variety of fresh food and long shelf-life groceries with accessible prices in a relaxing environment. From grocery stores to grocerants Grocery stores are shifting more and more to online sales and delivery. For example, Carrefour, a French multinational corporation specialized in retail services, started closing many of its supermarkets in 2018 and moved towards developing digital platforms. Other grocery chains, too, are transforming into grocerants like Metro, which acquired Miss Fresh. Through these examples, we can see that the food market has been changing according to the customer’s needs and how they are fulfilled. The Millenials, who were looking for a way to minimize their time on food and instead spent it on fulfilling their daily obligations at work and in their family, preferred to grab-and-go cooked components for a family meal or to dine inside the store. It, as a result, influenced the food market changes by bridging the convenience and the experience. This is how the grocerant niche started to develop. What about restaurants? Can they become grocerants? The pandemic generated by the COVID-19 brought about a severe crisis in the foodservice industry. Restaurants with those that had a loyalty system managed to survive better despite the crisis since they have already built trust with their consumers; they could continue to provide meals through the delivery and the takeaway services. Nevertheless, this may not be enough to keep running the business successfully. While people are in quarantine, online orders for basic groceries from supermarkets are visibly increasing, causing delays in delivery. This situation can be changed so that restaurants and small cafes can meet people's needs in their proximity by introducing essential items for daily life. The main category of products that includes would be fresh fruits and vegetables, eggs, daily products, water. The next group consists of basic things for hygiene: toilet paper, toothpaste, shampoo, etc. If considering the present circumstances with everyone staying at home, the following products might appeal to many: playing cards, puzzles, snacks for children, and even cooking books, since people are cooking at home more than ever. Grocerant trend The food market is changing its form as the consumer’s food habits change. Since consumers are not static, the food market should grow, change, and adapt in time. Currently, people are not likely to spend their time, money, and effort to buy groceries in a physical store, especially when online platforms make the process a lot easier. People are looking for more convenient and pleasant ways to fulfill their basic needs for food, and grocerants seem to be a revolutionary solution. In the future, grocerants will emphasize experiential value and social interaction over little grocery shopping. They are turning their businesses into service providers, expanding their portfolios to include fresh food products, hot meals, as well as in-store cooking courses or wine tasting. Hou Yi, the chief executive officer of Freshippo (an Ali-Baba-owned supermarket chain), describes that the future of a supermarket is “an experience center with dining options and a logistics center.” It makes a connection between the offline and online worlds.
  3. When we think of coffee, we think of it as a product that people consume either in their own homes, in the office, or at a coffee shop. Most of the time, however, coffee served in a coffee shop has a socialization component allowing people to receive more than a portion of caffeine. So let us discuss how we can develop a coffee shop business that can provide people with a thriving and joyful environment and eventually grow into a coffee-chain. What are people expecting from a coffee shop? First and foremost is to save time - especially for people with busy schedules, saving time is fundamental. It is the reason why they usually prefer to buy their coffee from a coffee shop. The location of the stores should be strategic, visible, and easy to access by foot or by car. Professionals can prepare a product with excellent quality. Popular coffee shops are striving to make high-quality coffee from verified suppliers. New environment - for those who spend most of their time working in their offices or their own houses, the coffee shops come up with a unique setting with attractive design and atmosphere, where people can meet, communicate and even work. Friendly service - many clients prefer coffee shops where they feel comfortable with the staff working there. Socialization and connection. In the fifteenth century, coffee was cultivated and traded by the Arabs in the Middle East, and soon after, coffee houses became places of gathering to exchange information. In the 17th century, coffee was introduced in Europe, and the coffee houses were preferred by scholars who liked to meet, read, learn, and debate. Later, this concept was developed and expanded into coffee chains by American companies such as Starbucks, Mc Coffee, etc. Different elements contribute to the profitability of this type of business: location, the quality of the coffee served, the employees, and how they know to make themselves pleasant. How to grow my coffee business? There are three basic strategies to grow a business from one single store to a chain store: Franchising is the most popular and straightforward way to multiply a shop. Acquiring an existing business and developing it - here, the main difficulty is to find a growing market for sale. Build from scratch and create a new brand. It is the most difficult but gives you a lot of flexibility in creating something new. Why do some coffee shops fail while others grow into successful coffee chains? Many of us are wondering why some businesses become successful as time passes and are expanding all over the world while others hardly survive or even close within the first five years. Some common factors lead to such results. 1. Training and experience The character of the entrepreneur plays a significant role. Its passion for investment objects, devotion, and eagerness to change and take on new ideas are essential factors to the development of a business. A competent entrepreneur is the one who loves the product he brings on to the market and continuously improves it according to the development of the sphere he is working. An entrepreneur can study from his competitors and humbly accept the advice from more experienced people in the business. However, no one is born with all the needed information and with the necessary abilities to become successful immediately. Therefore, for an entrepreneur to become victorious, he/she needs to pass through a period of training and experience. Such a foundation is necessary before one's creative ideas can be implemented, and entrepreneurial vision is realized. For instance, Shultz had experience in business before he purchased Starbucks. He first worked for an international company, and then, for a few years, he worked with the founders of Starbucks. After a trip to Italy, he was inspired to create a coffee house where coffee was not only sold as freshly roasted beans but prepared and served in a cup in front of the customers. His idea was not welcomed, and so he decided to develop his cafe "Il Giornale." Later, when the founders of Starbuck chose to sell their business, Shultz purchased it and expanded it into a worldwide known coffee chain. Another successful example is "5 to Go," founded by Radu Savopol in Romania. In only three years, Savopol developed his coffee shop into a chain comprising 150 coffee shops operating across the nation. After 20 years of experience, while running 2 bars, he understood that his concept of business was old and needed to change. He studied the trend in the Romanian market and realized that while coffee shops were a popular business around the world, it was not appealing to the Romanian people. He concluded that Romanians were not ready to spend their time and money in a coffee shop. It led to Savapol's revolutionary vision: sell coffee to go for only 5 lei (the most used Romanian banknote). His ambition was to sell good coffee at a reasonable price. 2.Trustful relationships For a business to grow, the relationships with the employees and with the clients are crucial. The vision, the mission, and the values that the company promotes inspire employees to become a part of the team and invest themselves in achieving concrete objectives while preserving their character and personal goals. That is why wise entrepreneurs invest in their partners and employees by continually investing in their education and providing meetings where a transparent and honest environment is created. Such an example of a relationship would be practiced by the employees when serving the customers as well. Howard Schultz believed that strong brands create a powerful personal connection. It started first with his people, not with consumers. While most of the national brands in America are marketing-driven, Starbucks is product-driven, people-driven, and value-driven. In an interview with Andreea Rosca, Savapol expressed his belief that "Man sanctifies the place." He first asks 100% devotion from the person who wants to buy the franchise "5 to Go" and has him/her work for a minimum of six hours a day for the first six months. In the same interview, he says: "We have a location near Starbucks, much smaller than they are, and we do a better job than Starbucks because of the person. The person matters enormously. 3. Become a strong Brand What is a brand? A product becomes a brand when many people recognize its quality and when many people feel joy from using it. Simply put, a brand is constituted by the perceptions of those who experienced it, such as employees, investors, media, and perhaps most importantly, customers. As long as these perceptions live in people's minds, the brand has a great impact. It would then be interesting to know what the elements that create a brand are? Often brand researchers are talking about "brand compass," which is made up of 5 components: purpose, vision, mission, values, and objectives, respectively. Brand compass includes a fundamental tool for the striving of the company, and it can guide through the "waves of competition. So, why is it essential to become a brand? It has been said that a brand can sell better, attract more customers, and can ask for higher prices. These are the advantages of a brand from the viewpoint of profitability. However, a strong brand tells not only about the product but also about the fundamental truths included in the brand compass. Hence, by selling their products, the business can implement its ideas and become a trendsetter in a society. How coffee-chain can operate in a challenging time Currently, we are facing a difficult period, when in many countries, coffee shops are not allowed to work and serve customers as usual, because of the quarantine measures. To continue their businesses, experienced entrepreneurs are pioneering new ways to respond to the customers' expectations. Online sales, partnerships with other apps and providing delivery services, diversification of menu by adding necessary daily foods, social projects like delivering coffee for medical staff, sanitizing the environment so that everyone can stay healthy. These are only a few ideas implemented by entrepreneurs in order to continue their activity during this time of quarantine. However, the wisdom of entrepreneurs, the trustful relationships with employees and customers, as well as the quality of the product, remain actual for business development even in challenging times.
  4. Quarantine is now happening in many countries around the globe, and that is the reality now. There are different restrictions applied to the running of cafés and restaurants in the time of quarantine in different countries. Some countries have put restrictions by applying new rules to cafés and restaurants, such as limiting the number of people entering the premises or controlling the distance when people are within the premises. Whereas, some countries even forbid cafés and restaurants from opening their stores. Of course, follow the rules of your countries. However, despite the circumstances, one's must think that there is always a possibility to continue to run and expand your business. Reformat yourself into the grocery store In many countries, the grocery stores or the supermarkets are open during the quarantine, even if the cafés and restaurants are closed. Find a way to enter the grocery stores that sell food by reorganizing your café. Rearrange your trading equipment. Some of the refrigerated showcases can be used for displaying other products that have a limited shelf life. Expand your scope of products with long-lasting products, but with things that people will always need, such as cereals, pasta, flour, or packaged snacks. With Loyverse POS, you can efficiently work in both formats at the same time: retail (such as grocery stores) and taking orders (such as cafes and restaurants). Use your location to offer products to those who live near you, so that they can quickly buy essential items for their household in this challenging time. Start to deliver The best scenario is if you already have a regular customer base. You can then inform them that you have started a delivery service from your café. You can encourage them, for example, by offering free delivery service from your menu. Regular customers will be attracted to your offer of having the possibility to have the same food they used to enjoy at your premises before. If you do not have a regular customer base yet, do not hesitate to start a loyalty program right away. The excellent way is to inform the nearby residences of your new possibilities by using different methods such as advertisements in your local media outlets. Going online It is a chance to develop a new channel to sell your products. Why not invest time in developing your website. A good website will become an additional instrument for your product sales and will continue to bring customers to you even after the quarantine. Explain your advantages, write about yourself, your experience, your staff, your dishes. Add any images taken in your café that are original, high-quality, and appealing, to attract your customers. If you list your website on the google map, your café and restaurant will be shown to those people searching on google from their nearby location if the input queries are similar to your offer. In addition to your website, put your offers into local market places, they also will bring your additional customers. Use the power of social media to expand your business. To create mobile apps for WooCommerce stores, checkout Appmaker. Offline advertising Use the ability of offline advertising to your potential customers. Ask your customers to share your offer with their friends and neighbors. Find local communities through social media, chats, etc. Social responsibility In this crucial time, many companies are making special offers to those people that are on the frontline fighting with coronavirus. They offer free services for medical workers, police, rescuers, etc. Doing so, you will expend the excellent image of your business and attract more people to you. Use this time of quarantine and restrictions to find other ways and formats for your business. Try to broaden the horizon of your usual thinking. Try new, even unusual forms, try new products, services, new approaches. Your changes will help you to survive and develop even more.
  5. The motivation of any business is to bring joy to its customers. Therefore, when we talk about the purpose of a coffee-shop, we should consider the expectations of the consumers. Coffee is the second most popular drink to be consumed after water in the world and is preferred by millions of people due to its unique taste and its energizing effects. However, when it comes to choosing between one coffee shop or another, many factors make the difference. The idea behind a cafe Even though it is invisible, the idea the entrepreneur has when starting their business is essential because this idea develops the vision, mission, and business plan. If the focus of the business development is mainly on how to make a quick profit, then the effort will be put in investing on the external factors, such as the location, the surrounding environment, advertising, professional and experienced staff, high-quality coffee-machines, etc. All these factors mentioned are important for a coffee shop to become successful; however, these external factors cannot assure you that the business would strive for a long time. How can you get the idea for your business? The most important thing is that entrepreneurs study the market thoroughly, research other competitors, and even work with them. For example, you can experience working in a coffee-shop and gain some knowledge of the strategy of that coffee-shop and be able to examine how the owner runs the business, as well as learning the minds of the customers. Upon this foundation, it is possible to have a realistic point of view about the market, the resources needed, and about the clients’ expectations. New ideas come from education and investment in the field. Later they can transform into a vision and a mission of your company. What is the difference between a vision and a mission? While a vision is about the future, what the future development of the business would be like, a mission is about now, and what you can do now to successfully accomplish the future goal of the business. For example, in order to reach out to your target customers for your next business development, what you can do now is to implement accessible pricing, or high-quality coffee, or create an environment that helps people feel comfortable to stay. When we look at the well known Starbucks company, their idea was to make a coffee house "a third place between work and home" and feel a sort of connection, while tasting the best coffee. Its vision is “to establish Starbucks as the premier purveyor of the finest coffee in the world and maintain uncompromising principles while growing." Its mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” The business plan The vision is about how you see the business in the future, and it keeps you connected with the values you follow; a mission is about how you can implement the vision, and the business plan is a tool which will help you understand what resources and steps you need to take in order to bring profit. To start with, you need to have a clear understanding of the budget you are ready to invest in, such as rent, renovation of the premises, the technical parts, bills, suppliers, employment, and advertising. Even though managing resources is instead a tedious task for an enthusiastic entrepreneur, a business cannot survive without a clear and systematic cash flow. That's why once starting the business, you need to continuously check all its financial parameters, such as sales, expenses, margin, profit, etc. Check if the actual parameters are different from the business plan, analyze it, and amend the business plan if it is necessary. The first six months are the most crucial time for your business, so you have to be ready to sustain it with the necessary resources, as well as your hard work and passion. How to compose menu for a cafe A quality product is necessary to make a business successful. In the case of a coffee shop, the menu should include a variety of products, so that your clients would come all day and not only in the morning. Such a list can include: Coffee: espresso, latte, americano Tea Sweets, baked pastries, cakes Grain bowls, yogurt parfaits Sandwiches, salads, fruit cups Ice cream and ice coffee for hot seasons Operating a cafe Successful entrepreneurs are well aware of their performance indicators, which goes beyond tracking sales. To understand the situation of your inventory and to control the efficiency of your employees, as well as the visits and the preferences of your customers, you need to create an operating system. Following that, you should train your staff to use it, then regularly check all the working processes and improve them. In this way, automatization is very useful; for example, using a proper POS system will help you to organize the sales process and control many business parameters in real time, wherever you are. Customer care What are the motivations of customers who visit the coffee shop? Of course, the most crucial factor is the unique and rich taste of the coffee. It means that it is vital to know who your suppliers are, what kind of coffee machines are used, and how the coffee is prepared. There is a lot of information on this matter (coffee suppliers, coffee makers, and the method used) out there. Therefore, it would be better to rely on those who are already experienced in the field and knowledgeable on this matter. If you do desire to become proficient in preparing coffee, or you want your employees to improve working more efficiently, then there are specialized barista courses out there. A friendly, polite, and professional service creates a pleasant atmosphere and will help the customers to feel confident in choosing your coffee shop. Using a loyalty system that rewards customers who often come to your cafe is another great idea. Loyal customers are the core of a successful business. They need special care, and you can do this through different discounts and bonuses. The ambiance, a vast space, especially if your clients come in groups, together with lightning, music, design, all offer your clients a welcoming environment to chat, to meet, or even to work. Advertising has the role of making your business known and boosts sales. It can be done by flyers, via the internet, or billboards if the budget allows. Associating your coffee shop with some events like masterclasses or cultural presentations, as well as live music, can be another way to attract customers. Location is important too. First, define the well-populated area with many other businesses around, or there are metro stations around, even close to the market or inside a shopping mall. Second, it is also good to consider if there are places for parking for the customers. As a matter of fact, even if your coffee is amazing and your coffee shop provides a beautiful and attractive environment, if customers would have to come a long way on foot to visit the shop, they may prefer to visit the shop by car and may find an alternative choice of a coffee shop on their way. Why do coffee shops fail? Opening a business and actually expanding it really requires your trust in the products you sell, as well as the trust in the ideas behind the product, moreover, the perseverance in your work, the ability to see the problem and change yourself. Most often, the problems of young entrepreneurs are: The lack of a strong vision and mission that any business should have when they want to operate in the long term. An enormous amount of effort is put on an operational aspect and how to make a profit. The real market is not sufficiently understood, which means that people are not interested in the products and services you offer. Poor management of resources and cash flow issues. Many young entrepreneurs are tempted to use profit as their personal gain, rather than reinvesting it in strengthening their position on the market. The customer relationship is not developed, so the customers do not become loyal and tend not to recommend to others. Lack of desire to learn from any mistakes or to invest more, or even to change. Starting and then actually running a successful coffee shop is not an easy task, but it can bring a lot of joy for you and your customers. It depends on how much desire you have to grow yourself by sharing your ideas and principles with your team and with your customers through the products and services you offer.
  6. Ashly

    Working from a cafe

    Humanity has a long history of doing business in the places that food is served. In ancient times there were marketplaces where humans came together to conduct transactions. It was trading vegetables, animals, grain, etc. People often have been eating in those markets while doing business.
  7. Many people do their jobs from a cafe. Cafe as a working place is popular among freelancers as well as for office workers. Freelancers often find it difficult to work at home and lose concentration Working at home, we often get distracted and lose motivation. Often we associate home as a place to relax. If you have to do your tasks at home, such as reading articles and researching materials for future work, we need to spend much more time than the job itself requires. Sometimes we can go too deep into the topic or expand its context by surfing around the web. Even if you understand that the work is worth it, it is not easy to distract from such activity: on the one hand, it seems to be part of the work, on the other - if there are no tight deadlines and no one pushes you to. Laziness also can be added, not to mention household circumstances, if, for example, there is someone to distract from the work of a freelancer. If a person has a "fee schedule," one way or another, he or she is faced with motivational problems. Therefore, many freelancers feel more comfortable and more relaxed to work in a cafe than at home. Office workers also like to spend their working hours in a cafe. They think they need to change their usual surroundings. Changing the environment promotes creative processes. Even if you work in the most amazing and unusual offices, there is a chance that you fall into a routine, and routine is the first enemy of creativity. Changing the surroundings even for one day gives new sensations, which, in turn, stimulate creativity and provide inspiration. It seems illogical, but the number of distractions found in a noisy cafe is lower than in an office. In the office, work is continuously interrupted by work-related questions and talking in the office kitchen over a tea or coffee. Any interruptions can reduce productivity. The atmosphere of the cafe combines all the advantages of "anonymity" and joint productive activity. Unlike working at home, where you work alone and continuously struggle with laziness, the cafe provides the opportunity for comfortable interaction between people (team) on your terms. In the cafe, you can also socialize with other communities and meet new people. Meeting new people always gives opportunities for new ideas, new perspectives on existing problems, and can inspire you. Suggestions to work in a cafe To make the experience of working from a cafe as useful and enjoyable as possible, you should keep in mind the following things: Change the location of the coffee shop. Instead of going to the same place every time, go to different ones. After all, the main goal is to bring a change to your work routine for better productivity. Buy something. Do not be a miser by buying one coffee throughout your stay. Buy something else and even leave some tips. The waiters and cafe workers are wonderful people, and they will be more welcoming towards you if you are a good customer. One day they may bring you a free refill or a piece of cake. A place. Do not sit near the door or a seat near the bar, a cash desk, unless, of course, you cannot avoid it. Areas inside coffee shops with a high concentration of people will not help you focus on work. Charging. Come work with fully charged devices. It is better not to bring charging cables if your laptop battery lasts for 5 hours or more. This trick will also help you to stay focused while working: you know that in 5 hours or so your battery will run out and therefore would need to take a break from your work. Please share your experience in the comments: what are your favorite places to work conveniently.
  8. I agree that experience and vision play a significant role in growing successful businesses. It is also true in the foodservice industry.
  9. If you love your job, overcoming difficulties will bring you a lot of joyful moments.
  10. The staff number depends on the size and specialty of the restaurant. If you have a self-service restaurant where the dishes just cooked and not deliver to tables, you can have one server per shift for every 12 tables. It would help if you also had a cooking staff of 4 people for every 50 customers. If you have seating places for guests and servers for them, you need one server for 4-5 tables and 5-7 cooking stuff. But it also depends on the intensity of gusts coming. There are also other workers needed for your restaurant; cleaners, cashiers, chefs. The more high level of your restaurant, the more stuff you need to offer better service for your customers.
  11. A restaurant owner has two choices in the management of the restaurant. 1) Manage by him/herself. When the founder of the restaurant starts the business from scratch and takes full responsibility for the running of the business. This is the case often seen in small businesses. 2) The owner may hire a manager. Someone who takes the role of managing the restaurant on behalf of the owner. Either way, for a successful operation of the restaurant it is important for the managers to know what strategy to take and how to conduct their business. Managers should be reliable and proactive in managing the restaurant, whether overseeing the running of the restaurant on-site or handling both the staff and the customers. Staff management style For managers it is essential to earn the respect and trust of their employees. They should have a positive influence on their staff, so that their direction can be well implemented in the operation of the business through their staff. Most importantly, it should be done based on mutual respect. If you manage the business with tyranny, giving only orders and expecting your orders to be fulfilled without any discussions, it will not bring your restaurant to something good. Because the employees also have their experience and their voices, and if you don't engage with them and their voices are not heard, eventually it will affect their performance. Such a model of management cannot last long. Better to create a pleasant and comfortable atmosphere in your team, so that every employee goes to work in a cheerful mood. A person who is in a cheerful mood with a positive and creative mindset will do his job much better than someone who is afraid to go to work because of the fear of being scolded. What are the duties and responsibilities of a restaurant manager? First of all, a person in the management position must understand his/her role well and be confident with it. Secondly, it is important for managers to find passion in what they do and to truly find joy in fulfilling each task. And the third is not to be afraid of creating trends and to guiding your team in the right direction. Any manager must have stress resistance and stay balanced in any situation. After all, the main task of the manager is to guide the team well. The management system One of the most pivotal tasks of a manager is to be able to forecast what will happen to the restaurant tomorrow. The best way is to use tools such as sales analytics and predict the busiest time based on previous experiences. It is an excellent choice to use a modern comprehensive sales system (such as Loyverse), that allows all necessary procedures of the restaurant to be managed effectively. Such a system will conduct sales, help to manage inventory, check employees’ performance and manage the constant flow of customers. Moreover, it is also relevant to not to manage the individual processes, but to lead and guide the people who are responsible for those processes. To stimulate and motivate these core team members on a daily basis is the key to managing a strong and reliable team as a whole. Another point to mention is that there are those who come to work at your restaurant to seek for a particular job role, or some may come to seek for a higher job position than their previous one. Despite the differences in their expectations, it is important for them to understand that they have to work in the same direction as you go. The bottom line is the characteristics of the people. The technique can be taught, but human characteristics are very difficult to change. Therefore, to choose a responsible and trustworthy person over a skilled and qualified person would be better. Should a restaurant manager be multitasking? A capable manager is able to taking any job roles in the restaurant. If a manager can replace the staff when needed, this means that he/she is independent and is capable of taking over any position. This will also prevent a situation where the employees would get an idea that they are irreplaceable and can take the lead of the management. A capable manager knows well that it is always possible to find people who can be trained for the job role. It is crucial to draw up a business plan which can be followed. To begin with, a detailed plan should be made for the year or even for the next 3 years. This should be complemented by monthly and even daily plans. The restaurant business is closely connected with human factors, such as emotions, health or behaviors. Therefore, the planning requires consideration of not only the financial aspects but also the other aspects such as the human factors as well. Customer-oriented management Consider many factors, including seasonality, calendar holidays, and also what exactly you can offer your guests to come to you. Remember that a restaurant must be competitive in this market. A good manager should know what to choose and prioritize in a given situation. It would be beneficial if he/she has prior experience in the same industry so that he/she can determine the best actions to help succeed in the running of the restaurant. The ability to set the right direction and the goal, let alone achieve it, this is one of the most important skills of a manager. The key to a successful restaurant is the customers. If you see that customers are coming to your restaurant, then you are on the right track. In other words, the running of a restaurant is deeply connected to a human factor. More precisely, every task and actions you take are ultimately connected to people and naturally the customers would feel and evaluate it. All in all, there is nothing better than a fully packed restaurant with satisfied customers. What is your experience in a management restaurant? Please, share your thoughts in the comments.
  12. Sometimes our customers get upset by some of our action or product. How to deal with them in such situation?
  13. How to overcome rejection of customers?

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