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Ashly last won the day on June 3 2020

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  • Business: Cafe
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  1. Since a grocerant is a hybrid of the groceries and restaurants, first, you should understand what are the expectations customers have from a restaurant. Restaurant customers are typically won over by great food, ideal ambiance and just overall a remarkable dining experience. This expectation can get quite tricky when incorporated to a grocerant since it is definitely a unique set up. What sets a grocerant apart from a regular restaurant then? Grocerants are mainly product-driven businesses designed to help people save time. Through one-stop shopping, they can get a cooked meal and the necessary groceries to bring home. A beneficial service grocerants provide is ready-to-eat food. In many cases, grocerants provide tables to dine in, too, becoming more similar to an in-store-cafe. In a relaxing environment. grocerants attract customers through a large variety of fresh food and long shelf-life groceries with accessible prices. Nowadays people are looking for more convenient and pleasant ways to fulfill their basic needs for food, and grocerants seem to be the solution for this. In the future, grocerants will emphasize experiential value and social interaction over little grocery shopping. They are turning their businesses into service providers, expanding their portfolios to include fresh food products, hot meals, as well as in-store cooking courses or wine tasting. Please, check my article for details:
  2. The first is to understand the principle and idea behind the coffee shop business. Coffee being the second most consumed liquid next to water, is definitely considered a daily necessity and commodity by most people. That is why the whole concept of running a coffee shop with quality coffee and cozy and relaxing ambiance has a huge place in the market today. People go to coffeeshops to relax with a cup of their preferred beverage, to have meetings and social gatherings or even for work or study. Nevertheless, the coffee shop business is one of the most profitable depending on how unique you are over your competitors. The best place to set up your vision, mission and business plan. Vision: determine what the future of your business looks like, it keep you connected with the values you follow Mission: what are the steps you have to take to make that vision come to reality. Your mission should include your target customers, accessible pricing, competitive products and services, etc. Business plan: is a tool which will help you understand what resources and steps you need to take in order to bring profit. Composing your menu is one of the most important pivotal steps. A quality product is necessary to make a business successful. In the case of a coffee shop, the menu should include a variety of products. Operating a coffee shop requires you to have a systematic and efficient operating system. This also entails you to train your staff well on abiding by it and regularly checking them and seeking points for improvement. Finally, your business’ customer care will be the motivation of your customers to keep coming back to your store. A friendly, polite, and professional service creates a pleasant atmosphere and will help the customers to feel confident in choosing your coffee shop. Using a loyalty system that rewards customers who often come to your cafe is another great idea. Loyal customers are the core of a successful business. They need special care, and you can do this through different discounts and bonuses. Also, check my article:
  3. With thousands of software programs available in the market today, it can be overwhelming to choose which one best suits your business. This is why Software review sites plan an important role in your selection process. Statistics show that previous buyers’ product/service experience influences 90% of the new buyers’ choice. Buyers want to get an authentic perspective from those who already are using the product rather than considering only the product's presentation which is by the company. Here are the best software review sites for small and medium businesses you can explore and look through to help you decide which programs befits your business style, needs and objectives. 1.G2 Crowd is currently the world's leading business solution review platform with over 1,000,000 reviews and over 4 million visitors. 2. With more than one million verified reviews with pros and cons of the product/services published to the site, Capterra became one of the world's most popular review providers. 3. Software Advice had grown into a site that connected more than 600 000 companies with software vendors. 4. Besides the information regarding SaaS products, their features, prices, and reviews, GetApp proposes a handy app finder questionnaire. 5. FinancesOnline is a free platform that supports users to find B2B and SaaS solutions by providing reviews, comparing any other alternative software, and, most importantly, experts giving reports. Check details in my article:
  4. Here are some tips and pointers on how to manage your restaurant: 1.Provide comfort to your customers: It is so important that your guest should feel good at your restaurant, whether sitting or standing. The temperature, scent, ambiance, furniture and lighting should all be arranged towards the comfort and ease of your customers to keep them coming back 2. Be special: Being unique to stand out from your competitors gives you a fair advantage over them 3. Become a true leader to your employees: Employees often work at high speeds, in difficult, physically tricky environments. That is why managers, chefs, and shift leaders need to learn to manage and take care of them. Your employees’ well being affects your restaurant’s overall performance. 4. Know the professional details of all areas of the restaurant: Learn to be critical and explore several areas for improvements. Get professional resources or materials, or look for training courses. 5. Restaurant economics: This includes economic literacy, accounting, bookkeeping and finances Check more details in my article:
  5. Here are some suggestions to keep your coffee shop or restaurant business alive and well as the world battle through and adapt with the many changes of the covid-19 pandemic: Reformat yourself to a grocery store: During the pandemic, groceries thrive while coffee shops close. Rearrange your shelves and expand your products to more long-lasting ones that can be picked up as part of the daily necessities of your customers. Start delivery services: This a great service to provide since most people nowadays would only step out of the house for essential purposes. So having your goods delivered to their doorstep is a huge thumbs up. Go online: This is a new channel to sell your products. Why not invest time in developing your website or consider putting your shop up on an online marketplace? Offline advertising: Ask your loyal customers to share about your shop to their friends and neighbors, you’ll be surprised how powerful referrals work as marketing tools for your business. Social responsibility: Offer free services for medical workers, police, rescuers, etc. Doing so, you will expend the excellent image of your business and attract more people to you. More details in my article:
  6. Let us start with a short history of the influencer concept. Even though the word influencer was officially introduced in the English dictionary just last year in May 2019, the concept can be traced back to a much earlier time. One of the first records about a business collaboration with an influencer is back to 1760, when a potter, by the name of Wedgwood, made a tea set for the Queen of England. Since the monarchy were the influencers of their time, Wedgwood's decision to market his brand as goods with a royal seal of approval allowed it to have the luxury status the brand still enjoys today. Nowadays, with the development of technology and social media, everyone can share and receive recommendations or reviews instantly, as well as have the power to cultivate their followers and influence it. What is an influencer? The word influencer refers to a person or group with certain knowledge, experience, and results in a particular industry, topic area, or segment. More than this, such individuals gain many followers through social media, with whom they developed trustful relationships. In business, influencers can affect others’ buying decisions based on their authority and relationship with their audience. How is that possible? For instance, a brand that is looking for a way to fulfill its marketing goal may collaborate with influencers within its similar industry so that the influencers can share their brand on their blog or their social media sites. Why are influencers needed? Statistics given by Forbes show that advertisements made by companies influence only 1% of millennials, and instead, most of the people focus their attention on the authenticity of the products/services itself. This means that people nowadays tend to trust what is mentioned or reviewed by those who used or experienced it or follow so-called influencers, rather than its own advertisement. Influencers have an engaged and loyal audience because they have built trust amongst their followers. Businesses understand how important trust is for people, and to build and expand trustful relationships with customers; it may take a lot of time. Therefore, by working with influencers, they aim to increase their lest level with the audience and reach a larger number of target customers in a shorter time. There are various categories of influencers according to the size of your business (small, medium, or large) or depending on the level of their influence (celebrities, bloggers/publishers, fans of your business, family members). Even though celebrities have the biggest number of followers, this doesn’t mean they have a very engaged audience. That's why, while choosing a suitable influencer to collaborate with your business, you need to consider the influencer’s audience and its engagement in your business area. Let us become more familiar with the influencers’ work by taking a look at the top B2B influencers! Bob Phibbs Recognized as one of the top retail influencers of 2018, Bob Phibbs has over 30 years of business experience as a corporate officer, franchisor, and entrepreneur. He is internationally appreciated for his work as a business strategist, customer service expert, sales coach, marketing mentor, author of three books, and motivational business speaker. In an era when online sales become more and more popular, Bob works as the so-called Retail Doctor, encouraging the sales team to improve the client’s approach focusing on consumer experience and bringing an increase in sales results of 20-50%. Bob Phibbs the world’s leading expert on brick-and-mortar retailers. Clients like Bernina, Brother, Caesars Palace, Hunter Douglas, Lego, Omega, Hearts on Fire, Husqvarna, Vera Bradley, Yamaha - those are just a handful of the thousands of big and small brands who trust Bob Phibbs to motivate and train their sales team and increase their company sales. Ann Handley Responsible for the content of MarketingProfs, successful bloggers, and very active on social media sites, Ann Handly became one of the top influencers in digital marketing. Forbes recognizes her as “The Most Influential Women in Social Media” and one of the “Top 20 Female Bloggers”. She is also the author of the best-selling books, namely, “Everybody Writes” and “Content Rules.” Jay Bayer As president of the consultancy and media company Convince & Convert, Jay Bayer guides businesses in marketing strategies. He has consulted over 700 top global brands, including Johnson & Johnson, Nike, IBM, and even worked with the United Nations. As a speaker, he is a member of the Professional Speakers Hall of Fame and the Word of Mouth Marketing Hall of Fame. His Convince & Convert blog is recognized by the Content Marketing Institute as the number 1 Content Marketing Blog in the World. Seth Godin Seth’s blog is the largest blog on the internet, with seven thousand posts over the past 20 years and over one million readers. Seth Godin is also the author of 19 bestsellers related to marketing and marketing practices. He is the founder of “altMBA,” an online leadership and management workshop where they are participated by more than 4,500 people from more than 70 countries worldwide. The “Marketing Seminar” is another educational program created by Seth, where more than 10,000 marketers participated. Through social media activity, he connects his followers to his latest Seth’s Blog posts. Rand Fishkin Rand Fishkin is cofounder of the company SEO Moz that focuses on search engine optimization (SEO). Rand considers that SEO is “one of the least understood and least transparent aspects of great marketing” and invests in order to simplify SEO for everyone through the company's software, education, and community. Moz became one of the leading SEO tools on the market. Rand’s two books on SEO and his SEO Moz blog became recognized widely in the field. Besides this, he is the co-founder of SparkToro that can find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. This app gives insight into the preferences and habits of your business audience. Joe Pulizzi In 2001 Joe Pulizzi invented the term “content marketing” and later in 2011 founded the Content Marketing Institute (CMI). Joe is an entrepreneur, speaker, and author on content marketing, who believes that there is a better way for brands to market than how they’ve done it in the past. CMI is the greatest online resource for all the things that are related to content marketing. In this way, Joe has established himself as the top influencer on effective content creation. Joe Pulizzi is also considered a bestseller author with Corona Marketing, Killing Marketing, Content Inc., and Epic Content Marketing. Adam Grant He is a top professor, an organizational psychologist, and author of 4 New York Times bestselling books that have sold millions of copies and been translated into 35 languages: Give and Take, Originals, Option B, and Power Moves. Adam is recognized as one of the world’s ten most influential management thinkers. His TED talks on original thinkers and givers and takers have been viewed more than 20 million times. Adam’s speaking and consulting clients include Google, the NBA, Bridgewater, and the Gates Foundation. On social media, he has more than 3 million followers. Dave Gerhardt Dave Gerhardt is one of the leading brand builders in the B2B market today. Before, he did marketing for Drift and helped to create one of the fastest-growing SaaS companies in history. Now he works as CMO for Shopify’s number one app, Privy. Dave created the Patreon marketing group, a solution for creators and artists who can get paid by fans/patrons for extra content and exclusive access. At the moment, Patreon is the solution for over 200,000 creators supported by more than 6 million patrons. Dave is also an author, and his Conversational Marketing book was one of Amazon’s top 20 business books, and it was number one in the marketing & sales genres. Houston Golden Houston Golden is considered the “#1 LinkedIn Marketer”. As Co-Founder and CEO of the digital agency BAMF Media. He has led growth teams and marketing campaigns for companies including Pioneer, Mindvalley, TEDx, and Volcom, and other global brands. Ryan Deiss Ryan Deiss is an entrepreneur, author, and investor. He is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Lilach Bullock As one of the digital marketing authorities, Lilach Bullock is very active across social media, where she links her blog posts related to digital marketing and SEO tips. She is recognized by Forbes Top 20 Women Social Media Influencers. Lilach was also named the #1 Digital Marketer by Career Experts and the Social Influencer of Europe by Oracle. Conclusion This list of influencers might be filled with many other people’s names with great results in helping other businesses grow. As long as the number of influencers is constantly increasing, they bring a lot of valuable information, tips, and hints to improve, so every merchant can gain a lot for his/her business. How about you? Have you ever worked with any influencers to promote your business? Who else do you think could be called the influencer for small and medium enterprises?
  7. Whether your product is content in a blog or an item in a store, in the end, you want as many people to get to know your product and buy it. It is at this point when marketing begins to play a significant role. How, then, can your product reach your target audience? Some of you may think that social media websites- such as Facebook or Instagram- are great tools to advertise your product and reach many people. Although this may work for some time, you do not have much control over the process, since you depend on the changes that take place within these platforms. Moreover, people who access these sites are merely browsing for ways to relax or to get entertained rather than looking to buy something. With this being said, what would be an excellent tool for reaching a broad audience and converting your potential clients into active clients? I think many of you can quickly answer this question just by reading the title of this article. Nevertheless, the chances are that not all of you are familiar with the benefits of using email marketing tools; what's more, not all of you may be sure about the best email marketing tools that fit your business. Email marketing can also be utilized to reach out to your regular customers. You can send them email notifications about your business promotions, offers, discounts, etc. The success of the business depends on continuous engagement with customers. And it is a good tool to increase your loyal customers. What are the main benefits of using email marketing tools? First, it helps to control the relationships with the audience by ensuring what emails would arrive in the customers' inbox. You can decide upon the order and frequency of your messages being sent, and making sure that your client gets the information you want them to. Furthermore, the reports in these email marketing tools allow you to analyze the rate of emails delivered and how often those emails have been opened. By email testing on different days and at different hours, you can determine the most effective time to send it. What's more, you can use the email scheduling system as well. Second, it can reach a large number of people instantly. You can reach your existing customers or old customers. Still, the potential clients who expressed some interest in your product can be contacted by simply visiting your website and subscribing to newsletters. Third, it saves time and effort by using the automation function. Selling is an activity that requires a lot of investment; that being the case, it would be excellent if some machine could help with that? The automation allows you to schedule the newsletters to be sent on a specific date, either regular or one-time messages, to provide email series that help your clients to get familiar with your business and to send automatic replies. Fourth, the tool enables the function of customization and segmentation. Many of these tools provide a lot of templates and instruments for a personalized approach. For instance, a customer may feel more personal and show more interest in your company when his/her name is mentioned in the message. Another essential feature is segmentation; it can help you send relevant messages to your clients considering their interests and how they respond to your emails. The fifth is low costs. Depending on the number of email contacts and the number of messages that you intend to send, you can choose an optimized payment plan. Email marketing tools can be used, according to your necessities, paying from $0 to a few hundred dollars per month. Most of these services offer a free trial for the first month and then from the following month gives you the option to choose the plan fitting to your business needs. Finally, they offer technical support. For entrepreneurs of small businesses with small teams, it is not always economical for the company to hire extra personnel to take care of the technical issues. It is the reason why many of these email marketing instruments include such as video tutorials, support chat, and even phone support. What are the best email marketing tools? The word "the best" is often associated with the highest quality of a product. When referring to the email marketing tools, "the best" are those who achieved the highest results by having the largest number of users. There are multiple options for email marketing tools, and often they offer similar basic features. The following are some of the most popular services that can help decide the most suitable service for your current business's email marketing campaigns. Mailchimp Mailchimp is one of the most popular email marketing tools used by small and medium companies due to its easy to use features. It offers many templates and shows statistics of clients' reactions to your messages. With Mailchimp, you can reconnect with the clients who discard some products in the shopping basket. It can be used free of charge, as long as the emails sent are less than 2000 emails/ month. Sendinblue Sendinblue is ideal for businesses looking for marketing automation, transactional emails, and SMS messages to engage with the audience. It has a simple pricing structure, which increases with the number of emails you send. With Sendinblue, you can send up to 9000 emails/ month free of charge. Constant Contact Constant Contact, the platform with the fastest growth, is appreciated by those who are beginners in email marketing. The reason lies in its simple and smooth tools they have and their support. Automation function is often used to send welcoming messages for those who subscribe to the newsletter for the first time and send emails at crucial moments to catch the receiver. For the first month, they provide a free trial, subsequently the price increases depending on the numbers of contacts. GetResponse GetResponse is a suitable solution for those who need to send different emails to clients according to the information clients provided in the subscription forms. Besides, segmentation is a powerful feature of this platform, allowing you to categorize your clients and check their interests by tracking the links they click on. Their visual interface is simple Drag and Drop type, which helps decide the content of your next message effortlessly. Get suggestions on your response emails as an instrument for webinars that may help you create some events for your subscribers. HubSpot HubSpot is a powerful but easy to use platform for growing businesses that integrates various services, including CRM. Hubspot can be the right choice for those businesses whose marketing team wants to keep all company functions in one place. Its integrations and the reports on social performance are helpful for monitoring and explaining all the numbers that are not straightforward to understand. Its pricing starts at $50 per month for 1000 contacts. ConvertKit ConvertKit is an excellent solution if you are a blogger. It offers a reserved section for creating email marketing campaigns to promote online training courses and integrates seamlessly with the services most used by bloggers and journalists. The drawback is that they do not provide a free trial period. AWeber AWeber is also simple to use and integrated with CMS platforms such as WordPress and social networking sites like Facebook. These integrations allow you to implement subscription forms in newsletters quickly. Email automation and statistics regarding the reader's behavior are helpful for marketing campaigns. You can choose your preferred payment plan after 30 days of a free trial. Infusionsoft Infusionsoft is a service used by the most popular blogs in the world, and it is needless to say that it works with big lists of emails. It is quite a sophisticated platform that includes all the necessary tools for targeting, segmentation, and reporting. To use its maximum capacity, it requires some technical knowledge. Generally, it is designed for a medium and large companies where employees are in charge of the technical tasks and can afford to pay a high price. Drip Drip is a new and innovative platform developed by the company Leadpages. It is a more affordable option for those who cannot pay for Infusionsoft. While choosing suitable email marketing tools for your business, the safest way requires some period of trial and testing. Furthermore, by referring to official websites for each of the different services, you can obtain appropriate information. There you will be able to find complete information on features and pricing and access tutorials and support if you have questions. If you have experience with other good marketing tools and think that they deserve to be added to this list, please write about them in comments.
  8. Quarantine is now happening in many countries around the globe, and that is the reality now. There are different restrictions applied to the running of cafés and restaurants in the time of quarantine in different countries. Some countries have put restrictions by applying new rules to cafés and restaurants, such as limiting the number of people entering the premises or controlling the distance when people are within the premises. Whereas, some countries even forbid cafés and restaurants from opening their stores. Of course, follow the rules of your countries. However, despite the circumstances, one's must think that there is always a possibility to continue to run and expand your business. Reformat yourself into the grocery store In many countries, the grocery stores or the supermarkets are open during the quarantine, even if the cafés and restaurants are closed. Find a way to enter the grocery stores that sell food by reorganizing your café. Rearrange your trading equipment. Some of the refrigerated showcases can be used for displaying other products that have a limited shelf life. Expand your scope of products with long-lasting products, but with things that people will always need, such as cereals, pasta, flour, or packaged snacks. With Loyverse POS, you can efficiently work in both formats at the same time: retail (such as grocery stores) and taking orders (such as cafes and restaurants). Use your location to offer products to those who live near you, so that they can quickly buy essential items for their household in this challenging time. Start to deliver The best scenario is if you already have a regular customer base. You can then inform them that you have started a delivery service from your café. You can encourage them, for example, by offering free delivery service from your menu. Regular customers will be attracted to your offer of having the possibility to have the same food they used to enjoy at your premises before. If you do not have a regular customer base yet, do not hesitate to start a loyalty program right away. The excellent way is to inform the nearby residences of your new possibilities by using different methods such as advertisements in your local media outlets. Going online It is a chance to develop a new channel to sell your products. Why not invest time in developing your website. A good website will become an additional instrument for your product sales and will continue to bring customers to you even after the quarantine. Explain your advantages, write about yourself, your experience, your staff, your dishes. Add any images taken in your café that are original, high-quality, and appealing, to attract your customers. If you list your website on the google map, your café and restaurant will be shown to those people searching on google from their nearby location if the input queries are similar to your offer. In addition to your website, put your offers into local market places, they also will bring your additional customers. Use the power of social media to expand your business. To create mobile apps for WooCommerce stores, checkout Appmaker. Offline advertising Use the ability of offline advertising to your potential customers. Ask your customers to share your offer with their friends and neighbors. Find local communities through social media, chats, etc. Social responsibility In this crucial time, many companies are making special offers to those people that are on the frontline fighting with coronavirus. They offer free services for medical workers, police, rescuers, etc. Doing so, you will expend the excellent image of your business and attract more people to you. Use this time of quarantine and restrictions to find other ways and formats for your business. Try to broaden the horizon of your usual thinking. Try new, even unusual forms, try new products, services, new approaches. Your changes will help you to survive and develop even more.
  9. Ashly

    Working from a cafe

    Humanity has a long history of doing business in the places that food is served. In ancient times there were marketplaces where humans came together to conduct transactions. It was trading vegetables, animals, grain, etc. People often have been eating in those markets while doing business.
  10. Many people do their jobs from a cafe. Cafe as a working place is popular among freelancers as well as for office workers. Freelancers often find it difficult to work at home and lose concentration Working at home, we often get distracted and lose motivation. Often we associate home as a place to relax. If you have to do your tasks at home, such as reading articles and researching materials for future work, we need to spend much more time than the job itself requires. Sometimes we can go too deep into the topic or expand its context by surfing around the web. Even if you understand that the work is worth it, it is not easy to distract from such activity: on the one hand, it seems to be part of the work, on the other - if there are no tight deadlines and no one pushes you to. Laziness also can be added, not to mention household circumstances, if, for example, there is someone to distract from the work of a freelancer. If a person has a "fee schedule," one way or another, he or she is faced with motivational problems. Therefore, many freelancers feel more comfortable and more relaxed to work in a cafe than at home. Office workers also like to spend their working hours in a cafe. They think they need to change their usual surroundings. Changing the environment promotes creative processes. Even if you work in the most amazing and unusual offices, there is a chance that you fall into a routine, and routine is the first enemy of creativity. Changing the surroundings even for one day gives new sensations, which, in turn, stimulate creativity and provide inspiration. It seems illogical, but the number of distractions found in a noisy cafe is lower than in an office. In the office, work is continuously interrupted by work-related questions and talking in the office kitchen over a tea or coffee. Any interruptions can reduce productivity. The atmosphere of the cafe combines all the advantages of "anonymity" and joint productive activity. Unlike working at home, where you work alone and continuously struggle with laziness, the cafe provides the opportunity for comfortable interaction between people (team) on your terms. In the cafe, you can also socialize with other communities and meet new people. Meeting new people always gives opportunities for new ideas, new perspectives on existing problems, and can inspire you. Suggestions to work in a cafe To make the experience of working from a cafe as useful and enjoyable as possible, you should keep in mind the following things: Change the location of the coffee shop. Instead of going to the same place every time, go to different ones. After all, the main goal is to bring a change to your work routine for better productivity. Buy something. Do not be a miser by buying one coffee throughout your stay. Buy something else and even leave some tips. The waiters and cafe workers are wonderful people, and they will be more welcoming towards you if you are a good customer. One day they may bring you a free refill or a piece of cake. A place. Do not sit near the door or a seat near the bar, a cash desk, unless, of course, you cannot avoid it. Areas inside coffee shops with a high concentration of people will not help you focus on work. Charging. Come work with fully charged devices. It is better not to bring charging cables if your laptop battery lasts for 5 hours or more. This trick will also help you to stay focused while working: you know that in 5 hours or so your battery will run out and therefore would need to take a break from your work. Please share your experience in the comments: what are your favorite places to work conveniently.
  11. I agree that experience and vision play a significant role in growing successful businesses. It is also true in the foodservice industry.
  12. If you love your job, overcoming difficulties will bring you a lot of joyful moments.
  13. The staff number depends on the size and specialty of the restaurant. If you have a self-service restaurant where the dishes just cooked and not deliver to tables, you can have one server per shift for every 12 tables. It would help if you also had a cooking staff of 4 people for every 50 customers. If you have seating places for guests and servers for them, you need one server for 4-5 tables and 5-7 cooking stuff. But it also depends on the intensity of gusts coming. There are also other workers needed for your restaurant; cleaners, cashiers, chefs. The more high level of your restaurant, the more stuff you need to offer better service for your customers.
  14. A restaurant owner has two choices in the management of the restaurant. 1) Manage by him/herself. When the founder of the restaurant starts the business from scratch and takes full responsibility for the running of the business. This is the case often seen in small businesses. 2) The owner may hire a manager. Someone who takes the role of managing the restaurant on behalf of the owner. Either way, for a successful operation of the restaurant it is important for the managers to know what strategy to take and how to conduct their business. Managers should be reliable and proactive in managing the restaurant, whether overseeing the running of the restaurant on-site or handling both the staff and the customers. Staff management style For managers it is essential to earn the respect and trust of their employees. They should have a positive influence on their staff, so that their direction can be well implemented in the operation of the business through their staff. Most importantly, it should be done based on mutual respect. If you manage the business with tyranny, giving only orders and expecting your orders to be fulfilled without any discussions, it will not bring your restaurant to something good. Because the employees also have their experience and their voices, and if you don't engage with them and their voices are not heard, eventually it will affect their performance. Such a model of management cannot last long. Better to create a pleasant and comfortable atmosphere in your team, so that every employee goes to work in a cheerful mood. A person who is in a cheerful mood with a positive and creative mindset will do his job much better than someone who is afraid to go to work because of the fear of being scolded. What are the duties and responsibilities of a restaurant manager? First of all, a person in the management position must understand his/her role well and be confident with it. Secondly, it is important for managers to find passion in what they do and to truly find joy in fulfilling each task. And the third is not to be afraid of creating trends and to guiding your team in the right direction. Any manager must have stress resistance and stay balanced in any situation. After all, the main task of the manager is to guide the team well. The management system One of the most pivotal tasks of a manager is to be able to forecast what will happen to the restaurant tomorrow. The best way is to use tools such as sales analytics and predict the busiest time based on previous experiences. It is an excellent choice to use a modern comprehensive sales system (such as Loyverse), that allows all necessary procedures of the restaurant to be managed effectively. Such a system will conduct sales, help to manage inventory, check employees’ performance and manage the constant flow of customers. Moreover, it is also relevant to not to manage the individual processes, but to lead and guide the people who are responsible for those processes. To stimulate and motivate these core team members on a daily basis is the key to managing a strong and reliable team as a whole. Another point to mention is that there are those who come to work at your restaurant to seek for a particular job role, or some may come to seek for a higher job position than their previous one. Despite the differences in their expectations, it is important for them to understand that they have to work in the same direction as you go. The bottom line is the characteristics of the people. The technique can be taught, but human characteristics are very difficult to change. Therefore, to choose a responsible and trustworthy person over a skilled and qualified person would be better. Should a restaurant manager be multitasking? A capable manager is able to taking any job roles in the restaurant. If a manager can replace the staff when needed, this means that he/she is independent and is capable of taking over any position. This will also prevent a situation where the employees would get an idea that they are irreplaceable and can take the lead of the management. A capable manager knows well that it is always possible to find people who can be trained for the job role. It is crucial to draw up a business plan which can be followed. To begin with, a detailed plan should be made for the year or even for the next 3 years. This should be complemented by monthly and even daily plans. The restaurant business is closely connected with human factors, such as emotions, health or behaviors. Therefore, the planning requires consideration of not only the financial aspects but also the other aspects such as the human factors as well. Customer-oriented management Consider many factors, including seasonality, calendar holidays, and also what exactly you can offer your guests to come to you. Remember that a restaurant must be competitive in this market. A good manager should know what to choose and prioritize in a given situation. It would be beneficial if he/she has prior experience in the same industry so that he/she can determine the best actions to help succeed in the running of the restaurant. The ability to set the right direction and the goal, let alone achieve it, this is one of the most important skills of a manager. The key to a successful restaurant is the customers. If you see that customers are coming to your restaurant, then you are on the right track. In other words, the running of a restaurant is deeply connected to a human factor. More precisely, every task and actions you take are ultimately connected to people and naturally the customers would feel and evaluate it. All in all, there is nothing better than a fully packed restaurant with satisfied customers. What is your experience in a management restaurant? Please, share your thoughts in the comments.

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