Whether your product is content in a blog or an item in a store, in the end, you want as many people to get to know your product and buy it. It is at this point when marketing begins to play a significant role.
How, then, can your product reach your target audience? Some of you may think that social media websites- such as Facebook or Instagram- are great tools to advertise your product and reach many people. Although this may work for some time, you do not have much control over the proces
Successful small and medium businesses usually have several sales channels. If you want to have a stable business model, consider improving the variety of your sales channels. There are three main types of channels: offline store or business (brick and mortar), e-commerce, and online marketplaces.
There are different types of data that retailers need to synchronize between selling tools of different channels: orders, reports, inventory, and customer information. Orders - you have to recei
Choosing a platform for e-commerce is an important decision for your business's further development and profitability. Depending on your business's specifics, you will need a platform with a specific set of functions.
Consider the main ones:
Catalog of goods. E-commerce platforms should provide a convenient way of adding your products and descriptions to them. The content management system should also offer the possibility of uploading items in bulks if the amount of items is hundreds
In an era in which people prioritize work and quality time with family members, food that's already prepared often comes as a solution, allowing people to save both time and effort for shopping and preparing meals. Such necessities used to be fulfilled by restaurants and cafes, but lately, supermarkets try to convince customers to visit their stores for lunch or dinner—not only for a grocery haul.
This fusion of food retail and foodservice gave birth to a new trend in the food market: the gro
Cloud-based online accounting services work in any modern browser. Compared with local services, when all operations take place on your computer, cloud solutions store, and process data on a server on the Internet, they also often called cloud-based services.
Online accounting services are widely used by private entrepreneurs, small and medium-sized businesses, as they save time and money because now you do not need to hire an accountant and pay him a salary.
We prepare an overview of
Aggressive expansion of large retail chains leaves less and less market space for individual food stores. But they have undeniable competitive advantages. How to use them?
In many cities all over the world, chain supermarkets grow rapidly, and they gradually lure customers from small stores. Their "baits" are low prices, a rich assortment of goods, and more comfortable shopping conditions.
Of course, not everyone can resist the unequal struggle with the monsters of the market. Neverthe
No one knows how long the economic crisis will last and how deep it will be. The marginality of stores is falling because people buy only the necessities, the level of service of suppliers is falling, non-food retail sales are falling, and some stores are closing due to quarantine. Grocery stores, on the contrary, experience a more significant influx of buyers.
What to do in this situation? Just waiting out bad times will not work. Experts recommend retail to go online through exposing thei
Have you opened up a grocery store, but ended up not making enough profit to cover for rent and staff costs? If the problem is relevant to you, it's time to start promoting. Let's see how you can attract customers to the grocery store. Small grocery stores are finding it harder to survive among giant rivals, such as supermarket chains. But it is possible to compete with them with simple solutions.
How to solve the most crucial mistakes in running a grocery store
Let's start with mistak
Quarantine is now happening in many countries around the globe, and that is the reality now. There are different restrictions applied to the running of cafés and restaurants in the time of quarantine in different countries. Some countries have put restrictions by applying new rules to cafés and restaurants, such as limiting the number of people entering the premises or controlling the distance when people are within the premises. Whereas, some countries even forbid cafés and restaurants from ope
When we think of coffee, we think of it as a product that people consume either in their own homes, in the office, or at a coffee shop. Most of the time, however, coffee served in a coffee shop has a socialization component allowing people to receive more than a portion of caffeine. So let us discuss how we can develop a coffee shop business that can provide people with a thriving and joyful environment and eventually grow into a coffee-chain.
What are people expecting from a coffee shop?
Did you know that 45% of new businesses fail during the first five years? Growing a retail business is both a challenging and exciting process. After going through all the challenges and successfully coming out with a profitable business, it is only normal to seek ways to expand your business. In reality, many retail business owners today find themselves in this kind of situation.
There is no “one absolute way” to expand a small business. There are so many ways retail expansion can be done,
Many people do their jobs from a cafe. Cafe as a working place is popular among freelancers as well as for office workers.
Freelancers often find it difficult to work at home and lose concentration
Working at home, we often get distracted and lose motivation. Often we associate home as a place to relax. If you have to do your tasks at home, such as reading articles and researching materials for future work, we need to spend much more time than the job itself requires. Sometimes we can
The ability to print is an essential function that each POS system should have. Usually, retail businesses need to print receipts for customers; restaurants and cafes need to print bills, receipts, and kitchen orders. The ever-growing modern trends try to find alternatives for such printed documents to nonpaper variants, such as e-receipts or messages on the kitchen screens. However, despite that, many customers still prefer the paper version or receipts.
What kind of printer will work best
The motivation of any business is to bring joy to its customers. Therefore, when we talk about the purpose of a coffee-shop, we should consider the expectations of the consumers. Coffee is the second most popular drink to be consumed after water in the world and is preferred by millions of people due to its unique taste and its energizing effects. However, when it comes to choosing between one coffee shop or another, many factors make the difference.
The idea behind a cafe
It is the time for the shop owners, when it is necessary to breakthrough by focusing both on customers (shoppers) who are existing customers, and on a new customers as well. It is a good to experiment with a combinations - creating a hybrid of different formats: like combining a coffee shop, with delivery options and offering there as well necessary products for the nearby living people.
For the small outlets it is the time, of the unifying hybrid formats of shops-cafes. Combining offline
A restaurant owner has two choices in the management of the restaurant.
1) Manage by him/herself. When the founder of the restaurant starts the business from scratch and takes full responsibility for the running of the business. This is the case often seen in small businesses.
2) The owner may hire a manager. Someone who takes the role of managing the restaurant on behalf of the owner.
Either way, for a successful operation of the restaurant it is important for the managers to know wh
One of my friends started a coffee shop as an individual business three years ago. Despite all his efforts, now this cafe is closed because it was cash negative and drove him a minus.
Recently, I read about Romanian guys, who started their coffee shop business three years ago as well, with 10K euros and 12 sq.meters, and now they have over 150 coffee shops, have sold 35% of their company to venture investor, and have opened their franchise.
Quite impressive growth over the same three
Despite, that analytics says that there is a start of the global economic crisis, there is a business that is on the rise:
Manufacturing of Masks.
For example URBAN AIR MASK 2.0
This manufacturer is out of stock. His fancy designed mask cost 69 USD. It is reusable, with filters.
The original cost of such a mask, I believe small. Margin-profit should be very big. Looks good for business i
Modern POS systems have a lot of functionality for different ones. However, there are several essential features that you need to use in a retail business.
Ability to sale different product
The POS system should allow selling your types of products. For example, if you sell cloth, you should be able to process the same item with different sizes. The POS should give you the ability of sale through scanning barcodes, to make the process of selling quick and straightforward. For grocery stor
When it comes to choosing a good Point of Sale (POS) system, it can be great stress because it’s a one-time thing. You want to make sure you choose the right one since a good POS system is an essential tool for business owners to increase sales, manage inventory, and build a customer base. Not only are there many brands to choose from, but you must first decide between a traditional and cloud-based POS system. Not sure what the difference is and which is better? Let us help you!
Building your Café Brand
Creating an effective branding strategy for your café or coffee shop is a must when reaching out to potential customers. There’s much more than just having an eye for design when you want to engage with and create a unique and personal experience for each guest. In this article, we’ll discuss what creating a brand really means and how it can benefit your small business growth. Moreover, we'll provide you with a checklist with you some practical examples which you ca
Growing up in England with South African connections, my first taste buds became distinctly acquainted with first roibos and then black tea. It was only as a late teenager that I decided I could overcome the bitter taste I had taught myself meticulously to avoid and finally learn to appreciate what has become the 2nd most traded commodity in the world- only bested by crude oil. It’s also only beaten by water as a popular beverage! Only water…
Coffee is an undeniable phenomenon from the bottom
Do you want to develop faster and better than your competitors?
Regardless of which niche you are building your business, there are chips that work or do not work for everyone.
And today I want to share with you the best business lessons that guarantee you a 100% chance of success in whatever you are doing.
Ready to learn them and be always ahead? Then we will not waste time
Lesson 1: Your employees are not your children or your personal assistants
You do not have to run at their